Do you run a service-based business, like financial services, a law firm, in-home services, or consulting? If you offer services (especially business-to-business services) vs. products,
Do you ever suffer from business Instagram envy? You see your favorite café posting photos of mouthwatering meals, freshly-poured cappuccinos, and happy people having a
Our client, Blueline Simulations, started blogging in 2009—an impressive 15 years ago! After a bit of a hiatus from 2017-2020, Brighter Messaging was brought on
Some business owners and entrepreneurs seem to be able to do it all—run a successful company, speak at events, publish blogs and social posts, AND
Many businesses get their initial growth through referrals or word-of-mouth—a proven powerhouse for winning new business. In fact, some businesses run successfully on an organic
How do you differentiate your brand from the multitude of competitors vying for your customers’ attention? The answer lies in crafting a compelling value proposition
You’re having lunch with a friend. So far, she’s told you about the prize her kid won, the promotion she anticipates at work, the details
The year is marching on madly, and I’m guessing that you have yet to touch some of your goals for the year. If improving your
Welcome to Brighter Messaging’s open bar! The drinks are flowing, and there’s no need to stick to beer or wine if that’s not your thing.
Writing a book is only one step in the process of becoming a successful business author—learning how to market a business book is a whole
“I need more time to get everything done.” Sound familiar? When I ask entrepreneurs and small business owners what they would change about their day-to-day,
What if you only choose one channel to promote your product or services? Let’s take email marketing as an example. You could send marketing messages
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