Brighter Messaging
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For Book Authors

Coaching & Marketing

Our author coaching engagements support your writing goals through thought partnership, accountability, and editorial feedback. In most cases, we meet twice monthly to work on your objectives and progress, as well as to address challenges and questions. Interim check-ins (via email) help authors overcome roadblocks and maintain forward progress.

Author coaching is an ideal format for harnessing the power of the creative process to develop a manuscript while staying on track for completion.

While authors can engage a coach at any point in the book development process, working with a coach right from the start can help you to avoid extensive rework. We can work with you on:

  • Basic concept and initial outline
  • Target readership
  • Finding your voice
  • Book proposals for traditional and independent publishers
  • Drafting and manuscript development
  • Structure and other developmental editing suggestions
  • Rewriting and major changes
  • Unifying multiple authors
  • Launching and marketing the book

Author coaching package includes:

Two calls per month (1 hour per call) for an in-depth discussion of work

Up to 2 hours each month of additional draft reviews and email exchanges between calls

Request a discovery call

Book Marketing

Our book marketing services are similar to those we provide to small businesses but adapted to suit the desired scale of your book launch. The deliverable is a concrete plan for the author to execute and includes:

  • Target readership
  • Topic ideas for marketing collateral and lead magnets
  • Book launch timeline
  • Recommended online properties (e.g. website, social media, etc.)
  • Best practices for marketing basics, including SEO, list building, and communication
  • Success metrics and a plan for monitoring progress
  • Our team can also provide support throughout your book launch and beyond
Request a discovery call
Sara Jensen served as an outstanding writing coach who provided expert guidance and savvy support during my book writing journey. In only five months time, the writing project went from ideas and a blank piece of paper to a solid manuscript ready for publishing. Most notable along the way was the thought-partnership Sara contributed, with equal amounts of positive encouragements and improvement nudging to keep the work moving forward. I can highly recommend her as a writing coach!
Kevin WildeAuthor
Happily rooted in Holly Springs, NC, with clients across the U.S.
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