Is email marketing still worth it in 2025? Let’s debunk the myths.
You’ve heard the rumors. The whispers that email marketing has gone the way of the dodo, that it’s the Boomer forgotten among shiny social media
April 9, 2025
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Before & after brand refresh for John Merrill Homes
Have you ever felt like you could use an updated wardrobe? Maybe you’ve started a new corporate job and need some smart clothes? Perhaps you’ve
April 2, 2025
Why you shouldn’t automate your messaging (at least, not all of it)
Who out there loves to receive automated marketing messages? (crickets…) I recently got a LinkedIn message from someone inviting me to subscribe to her newsletter
March 26, 2025
Goldman Sachs’ Small Businesses Survey: What it means for your 2025 marketing strategy
As in previous years, 2025 brings a mix of economic, political, and social shifts, with looming questions about regulatory and policy changes. Goldman Sachs just
March 19, 2025
Brand Strategy vs Marketing Strategy: The who and the how
As a small business owner, you know that you have a brand, and you know that you need to market it. Slip your CMO (Chief
March 10, 2025
Why your content strategy needs to evolve with your customer’s journey
When most people talk about content marketing, they make it sound like a golden ticket. Throw out some blog posts, videos, and white papers, and
March 4, 2025
Outsourced marketing for small business: The how and the why
Marketing is one of those things that small business owners know they need but often struggle to execute effectively. You might have tried handling it
February 26, 2025
A beginner’s guide to content marketing (that won’t waste your time)
73% of B2B marketers use content marketing as part of their overall marketing strategy. 97% of marketers achieved success with their content marketing in 2023.
February 18, 2025
What organic social media can, can’t, and should do for your business
A client recently sent us a Facebook post claiming that Meta admitted to shadow-banning posts with logos in images. We dug around and found no
February 12, 2025
How many emails should I send to my customers?
All of our content marketing packages include email marketing. It’s cost-effective (and just plain effective), offering an impressive return on investment (ROI) when done right.
February 6, 2025
ActiveCampaign vs HubSpot: Which is best for your email marketing?
ActiveCampaign and HubSpot are both popular, top-of-the-line customer relationship management (CRM) platforms that also offer sales and marketing automation features. Which is better for your
January 30, 2025
Are Google’s AI Overviews a friend or foe for SEO?
Perhaps I shouldn’t admit this as a writer who specializes in SEO copy, but here goes: I’m a fan of Google’s AI overviews (AIOs). What
January 27, 2025
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