Have you ever felt like you could use an updated wardrobe? Maybe you’ve started a new corporate job and need some smart clothes? Perhaps you’ve started running and need more than one pair of shorts? Or you can’t wait to finally ditch the skinny jeans. In the same way, a
As a small business owner, you know that you have a brand, and you know that you need to market it. Slip your CMO (Chief Marketing Officer) hat on for a moment, and let’s consider the brand strategy vs marketing strategy. Do they overlap at all? If so, how? TL;DR
When Lauren Fours first approached us, she was a successful realtor with a bubbly personality and plenty of experience to share. But her online presence? Not so much. When we met Lauren, her website was outdated, inconsistent, and not reflective of her abilities. She was using a restrictive website template
Your business logo is not just a pretty picture; it’s a crucial element of your brand’s identity, and even its success. I’ll be the first to admit that I may not walk into a shop if its branding puts me off. So what makes a good logo design? And why
Who doesn’t love a good brand transformation? Perusing before and after images of a rebrand rarely reveals how much thought and work went into the change. If you’re considering rebranding your business, check out these lessons we’ve learned from helping our clients through the process. Why should you rebrand your
In the world of marketing, consistency is critical. That’s especially true when it comes to building a strong brand. Simply having a nice name and a pretty logo isn’t enough—the visual identity of your business encompasses so much more. Consistently presenting all elements in a cohesive manner across all touchpoints
Imagine a beautiful Saturday morning, full of sunshine and life. You slept well, had your favorite breakfast, and now you’re strolling through your local farmers’ market. You pass by seemingly endless stalls offering fruits, vegetables, and flowers. Several local bakers and craftsmen have tables full of homemade goods and treats.
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