Strategic email marketing is one of the most cost-effective tools in your marketing kit. By consistently providing value and staying engaged with your target audience over email, you can build trust, establish meaningful connections, and hopefully be first on the list when someone is ready to sign up for your services.
Running an effective email campaign takes more than spamming your entire list with product offers. In fact, slipshod and non-compliant email marketing can do more harm than good. That’s why busy small business owners trust Brighter Messaging to create email campaigns that tick all the boxes, build relationships, and drive their business goals.
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When done right, yes! Email marketing can provide a fantastic ROI for small businesses. Read our blog post to learn how small businesses can make email marketing work.
Setting up small business email marketing involves identifying email goals, building a subscriber list, choosing an email service provider, designing email templates, writing email content, testing, sending, then monitoring and analyzing results.
Lucky you! We’ve got a step-by-step guide to get you started. Access it here.
We believe that ActiveCampaign ticks all the boxes when it comes to small business email marketing and automation.