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Email Marketing Services for Small Businesses

Strategic email marketing is one of the most cost-effective tools in your marketing kit. By consistently providing value and staying engaged with your target audience over email, you can build trust, establish meaningful connections, and hopefully be first on the list when someone is ready to sign up for your services.

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73%

of consumers say that email is their preferred marketing channel

$36

for every $1 spent is the average ROI of email marketing.

41.5%

of marketers say email marketing is a critical factor in their company’s success.

We make email marketing easy for you

Running an effective email campaign takes more than spamming your entire list with product offers. In fact, slipshod and non-compliant email marketing can do more harm than good. That’s why busy small business owners trust Brighter Messaging to create email campaigns that tick all the boxes, build relationships, and drive their business goals.

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The benefits of email marketing for small businesses

  • Increase brand awareness and visibility
  • Boost sales and conversions
  • Enhance customer loyalty and retention
  • Build strong relationships with subscribers
  • Benefit from a cost-effective form of marketing
  • Achieve an impressive ROI
  • Track and analyze results for informed decision-making

Our small business email marketing services include:

  • Coming up with your email marketing strategy
  • Setting your business up on our preferred email service provider, ActiveCampaign
  • Helping you build a list of engaged subscribers
  • Segmenting your subscribers into the relevant lists
  • Writing, designing, and optimizing results-oriented emails
  • Sending regular email campaigns to help you reach your goals
  • Conducting monthly tracking and analytics
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small business email marketing stats

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Why choose Brighter Messaging as your small business digital marketing agency?

Specialists in small business digital marketing

Proven track record of results

Tap into your data to inform your future direction

Range of digital marketing support services

Partner with you as your fractional CMO

An experienced marketing department at your fingertips

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Sara has helped us pull the many disparate pieces of our brands together into an online presence that stands head and shoulders above what any of our competitors are doing.
Joel ChamberlainFounding Partner, Financial Solution Advisors, PLLC

From the Blog

Inspired to learn all about email marketing for your small business?

Get our comprehensive guide: The Power of Email Marketing for Small Businesses.
 
STRATEGIES, BENEFITS, AND BEST PRACTICES
 
BECOME AN EMAIL EXPERT

Frequently Asked Questions

When done right, yes! Email marketing can provide a fantastic ROI for small businesses. Read our blog post to learn how small businesses can make email marketing work.

Setting up small business email marketing involves identifying email goals, building a subscriber list, choosing an email service provider, designing email templates, writing email content, testing, sending, then monitoring and analyzing results.

Lucky you! We’ve got a step-by-step guide to get you started. Access it here.

We believe that ActiveCampaign ticks all the boxes when it comes to small business email marketing and automation.

Ready to reach your target audience directly?

Brighter Messaging is a digital marketing company that specializes in helping small, service-based businesses amplify their digital marketing efforts.

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