Brighter Messaging
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Small Business Digital Marketing Support

Let’s face it: DIY marketing isn’t working for you anymore. While you should be intimately involved in your marketing, you should also partner with someone who can lead the charge to make sure nothing slips through the cracks.

In our role as your Outsourced Marketing Director or Fractional CMO, we offer ongoing digital marketing support to help you stay consistent, evaluate opportunities, and use your data for growth and improvement.

Need digital marketing help?

As a small business owner, it can be overwhelming to figure out where to devote your resources in an ever-shifting digital marketing landscape. The opportunities are endless, but you don’t need to pursue them all in order to achieve your business goals.  That’s where our team of experts comes in! Our small business digital marketing support is designed to help you navigate the digital landscape and get the most out of your marketing efforts.

Increase your reach, engage with customers, gain valuable insights, and improve your ROI.

Give your small business a digital boost

We offer a range of digital services to fit the needs of your business, including content creation, blogging, social media management, email marketing campaigns, paid campaign management, and search engine optimization (SEO). Our team will work with you to develop a customized plan that targets your specific audience and helps you reach your marketing goals. Over the course of a long-term partnership, we become an integral part of your team.

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Why choose Brighter Messaging as your small business digital marketing agency?

Specialists in small business digital marketing

Proven track record of results

Tap into your data to inform your future direction

Range of digital marketing support services

Partner with you as your fractional CMO

An experienced marketing department at your fingertips

Elevate your business with our digital marketing support

Brighter Messaging is a digital marketing strategy company that specializes in helping small, service-based businesses amplify their digital marketing efforts.

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Digital marketing is an effective way for small businesses to reach and engage with potential customers. Some specific ways in which digital marketing can help small businesses include:

  • Increased reach: Digital marketing allows small businesses to reach a larger audience than traditional marketing methods; targeting specific demographics and geographic areas online is easier and more cost-effective.
  • Greater engagement: Digital marketing channels, such as social media and email marketing, allow small businesses to interact with and engage their customers, helping build brand loyalty and encourage repeat business.
  • Enhanced customer insights: Digital marketing tools, such as Google Analytics and social media analytics, can provide small businesses with valuable insights into their customers’ preferences and behaviors so they can tailor their marketing efforts and better meet the needs of their target audience.
  • Improved ROI: Digital marketing can be more cost-effective than traditional marketing methods, making it an attractive option for small businesses looking to maximize their return on investment (ROI).

There are a variety of digital marketing services that small businesses may need, depending on their specific goals and needs. It is important to carefully consider your options and choose the digital services that will best help you reach your target audience and achieve your marketing goals. 

Some common digital services that small businesses may consider:

  • Website development: Having a professional and effective website is crucial. You need to create a website that showcases your business and effectively communicates your brand.
  • Search engine optimization (SEO): SEO is the practice of ensuring your website ranks in search results, in order to attract website traffic and potential customers.
  • Social media management: Social media can be a powerful tool for small businesses looking to engage with customers and build their brands. Social media management services can help small businesses create and implement a social media strategy to effectively reach their target audience.
  • Email marketing: Email marketing can be an effective way for small businesses to stay in touch with customers and promote their products or services. Email marketing services can help small businesses create and send email campaigns to their email list.
  • Online advertising: Paid online advertising can be an effective way for small businesses to reach specific demographics and geographic areas. Services such as Google AdWords can help small businesses create and manage online advertising campaigns.

Digitally marketing a small business effectively involves several steps, including:

  • Clearly identifying your target audience to help you tailor your marketing efforts and effectively reach the people who are most likely to be interested in your products or services.
  • Developing a professional and effective website that effectively communicates your brand and provides valuable information to visitors.
  • Optimizing your website for search engines to help increase its visibility and attract more traffic. 
  • Using social media platforms to engage with customers and build your brand.
  • Creating an email marketing strategy to stay in touch with customers and promote your products or services. 
  • Considering paid advertising to reach specific demographics and geographic areas.
  • Create high-quality content consistently to educate, inform, and convert prospects into customers.

The cost of digital marketing for small businesses can vary significantly depending on their specific needs and goals. Some factors that can impact the cost of digital marketing for small businesses include:

  • The type of digital marketing services required
  • The extent of services needed
  • The size of the target audience
  • The level of competition