NEW LEADS AREN'T GOING TO GENERATE THEMSELVES
You want to grow your business, but your marketing efforts aren’t working. Maybe you don’t even know where to start.
- You don’t know how best to spend your precious resources—your money and your time.
- People can’t find your business on Google.
- Social media is loud and confusing. Does anyone ever see your posts?
- You’re getting leads, but they aren’t converting into customers.
You don’t have to go it alone.
Hiring a marketing agency may be out of reach for you right now, but you can still take advantage of our expertise to learn how to DIY your marketing in a way that makes sense for your business.
What do you get out of marketing mentorship?
Major results, minor investment
ADVICE THAT'S TAILORED TO YOU
A team of experts at your side
Marketing Mentorship covers topics like:
Which one sounds like you?
I need a strategy.
Visionary Package
I need a strategy.
Visionary Package
Is your marketing missing the mark (or non-existent)?
- You’ve mostly grown your business through repeat customers and referrals.
- You take on a lot of different types of client engagements, some more profitable than others.
- It’s hard to differentiate between your business and your competitors.
- You’re not sure what’s working and what’s not working.
- You need someone to help you create a plan so you can run with it.
You need a marketing strategy that’s tied to your vision and goals for your business.
Together, we’ll create the foundations for effective marketing, including:
- Crystal clear business vision
- Ideal customer avatars
- Screening out leads who aren’t ideal customers
- Value proposition that differentiates your business from your competitors
- Marketing goals tied to business goals
- Implementation plan, including ways to measure and improve
Investment
Kickoff meeting + 6 coaching sessions
Paid in full: $975
Paid monthly: $499/month x 2 months
I need help implementing a strategy.
Tactical Package
I need help implementing a strategy.
Tactical Package
Do you have a strategy for marketing but need help moving forward?
- You’re not sure how to come up with content ideas.
- You want to jump on the SEO bandwagon but don’t know where to start.
- You’re not sure which social media platforms to spend time on.
- You feel like there’s something you’re missing when it comes to promoting your business.
You need some tactical help to take you to the next level.
Together, we’ll turn you into a content marketing machine, working through the following topics:
- Inventory of your current online presence and digital marketing tech stack
- Review of current traffic, rankings, and queries
- Create a content plan
- Assess social media platforms and other relevant sites
- Set up tracking of data points so you can measure and assess progress
Investment
Kickoff meeting + 6 coaching sessions + 2 post-implementation check-ins
Paid in full: $1,125
Paid monthly: $399/month x 3 months
I need all the marketing help I can get.
Comprehensive Package
I need all the marketing help I can get.
Comprehensive Package
Do you want to DIY your marketing with professional assistance?
- You have the time to devote to marketing, but you aren’t sure how best to spend it.
- You don’t have a strategy in place, or you need to do something radically different from what you’ve done in the past.
- You want everything in the Visionary and Tactical packages!
We’ll mentor you from start to finish, helping you with:
- Crystal clear business vision
- Ideal customer avatars
- Screening out leads who aren’t ideal customers
- Value proposition that differentiates your business from your competitors
- Marketing goals tied to business goals
- Inventory of your current online presence and digital marketing tech stack
- Review of current traffic, rankings, and queries
- Content plan
- Assessment of social media platforms and other relevant sites
- Tracking of data points so you can measure and assess progress
Investment
Kickoff meeting + 10 coaching sessions + 2 post-implementation check-ins
Paid in full: $1,725
Paid monthly: $449/month x 4 months
I want to work on a specific problem, project, or area of my business.
Check out the Flexible Package, where you set the agenda for our time together.
I want to work on a specific problem, project, or area of my business.
Flexible Package
You set the agenda for two calls per month with a minimum commitment of 2 sessions. We’re an open book!
Are you working on a specific problem, project, or campaign?
- You’re clear on what you want to get out of coaching.
- You’d like to select a la carte topics from our other packages.
Yup, we can help with that. You’ll set topics for each session and get access to our expertise.
Investment:
$175 per session with a minimum 2-session commitment.
Monthly payment plans are available for commitments of 3 months or more.
What can I expect from Marketing Mentorship?
- One-on-one coaching and mentorship from the team behind Brighter Messaging
- Advice that’s specific to your business and goals
- Weekly calls with homework in between
- Detailed feedback on your deliverables
- Ability to ask questions via Slack and email
Marketing Mentorship is not…
- Your outsourced marketing team (click here if you’re looking for that!)
- Training you to become a marketing consultant—we’re helping you DIY the marketing for your current business only.
What are the qualifications for Marketing Mentorship?
We work with small business owners and solopreneurs who want to DIY their marketing with some professional guidance.
- Your business should be service-based. Unfortunately, we don’t work with product businesses at this time.
- You should have a current, up-to-date website, and you should be able to update it (either by yourself or with your current website provider).
- The business should be established for at least one year and have active clients.
- You should be willing to invest an average of 3-5 hours per week into marketing activities for the duration of your selected package.
- You should be interested in content-based marketing and driving organic traffic so you can generate leads online.
How Marketing Mentorship works
Is Marketing Mentorship right for your business?
In a 30-minute introductory call, we’ll get acquainted and determine whether we can work well together.
1. You commit to the program.
We provide an agreement and payment plan. Get excited—this is happening!
2. Kickoff meeting
On our first call, we’ll take a deep dive into your business and create the custom roadmap for our time together.
3. Weekly work together
We’ll have a 60-minute call each week. In between, you’ll have homework assignments and the ability to ask questions via email. We’ll provide feedback on all of your deliverables.
4. You have a plan to move your business forward.
Keep in touch! We’re invested in your success and cheering you on.
Ready to make marketing work for your business?
Schedule your free 30-minute introductory call with Sara Jensen, founder of Brighter Messaging, during which we will:
- Determine whether you’re a good fit for Marketing Mentorship
- Help you decide whether Marketing Mentorship is right for your business
- Pick the best package for your goals
- Answer your questions about the program and commitment
Success Stories
Compare Mentorship Packages
Visionary
I need a strategy.-
Great for: Business owners who need a strategy for marketing.
-
Outcomes: An understanding of your business value, who you serve, and a carefully crafted plan to launch, improve, or change your marketing.
-
Number of sessions: Kickoff meeting + 6 coaching sessions
Tactical
I need help implementing a strategy.-
Great for: Business owners or marketing managers who need help implementing a strategy.
-
Outcomes: Review of current online presence and digital marketing tech stack; content plan; data points so you can track progress and improve.
-
Number of sessions: Kickoff meeting, 6 coaching sessions, 2 post-implementation check-ins
Comprehensive
I need all the marketing help I can get.-
Great for: Business owners who want to DIY all of their marketing with professional mentorship.
-
Outcomes: Everything in the Visionary and Tactical packages.
-
Number of sessions: Kickoff meeting, 10 coaching sessions, 2 post-implementation check-ins
FAQ
Who will I work with as my marketing mentor?
You’ll be mentored primarily by Sara Jensen, founder and owner of Brighter Messaging. She specializes in helping small, service-based businesses understand their marketing and create common-sense solutions.
In addition to marketing, Sara’s core skill set is writing. She built her career in strategic sales and marketing in the corporate learning and development industry before launching Brighter Messaging in 2012. She’s particularly passionate about collaborating with other women who are harmonizing motherhood with a creative career.
Other members of the Brighter Messaging team will also be involved in key subject areas, including SEO strategy, social media management, and brand design.
How is the Marketing Mentorship program delivered?
The entire program is delivered virtually. Our calls will take place via Google Meet or Zoom, we share files via email and Dropbox, manage tasks and deadlines via Asana, and chat via Slack. If you are local to Holly Springs, NC, there may be an option to meet with Sara in person, upon request.
How do I know Marketing Mentorship will get results for my business?
First, we aren’t going to take you on as a mentee if we don’t think we can help you.
Second, Brighter Messaging has a long-running track record of helping businesses manage their online presence and achieve their business goals using a system that turns their websites into lead generators. Now, we’re taking that knowledge and opening up our brains to help you do what we do, for your own business.
How much does Marketing Mentorship cost?
The cost is determined by which package you choose. Packages range from $300 to $1,725. You can pay upfront to save a little cash, or you can choose a monthly payment plan. Payments are accepted online via bank draft or credit card. Monthly payments will be auto-debited on the first of the month.
I need some coaching on a specific problem, project, or area of my business.
Check out the Flexible package.
You set the agenda for two calls per month with a minimum commitment of 3 months. We’re an open book!
Each call will have a specific agenda; we’ll help you identify action steps and check in on your progress in the next call.
Can you just do my marketing for me?
Yes! We serve as an outsourced marketing team to small, service-based businesses. Click here to learn more.
Just want to keep in touch at this point?
Follow Brighter Messaging on social media
Free Marketing Resources
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Business Basics Email Template Pack
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- Set the tone for constructive communication
- Achieve your desired outcome
Digital marketing efforts not yielding the results you want?
Use our Digital Marketing Strategy Questions to help you develop a strategic plan to reach and engage your audience online.