Business Unfiltered: 8 hard truths about running a small business
I started Brighter Messaging out of a desire to help people who were saying things like, “I know I need to show up online, but
December 1, 2023
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The ghost in the thought leadership writing machine
Some business owners and entrepreneurs seem to be able to do it all—run a successful company, speak at events, publish blogs and social posts, AND
October 31, 2023
Your quick digital marketing checklist for small business success
Diving into the depths of digital marketing can sometimes feel like you’ve brought a snorkel to a scuba dive. As a small business owner, you
August 17, 2023
How to conduct an online presence audit for your small business in 10 steps
You need a full-service accounting firm for your small business. Instead of roaming the streets looking for one, I bet you start by searching online.
April 28, 2023
Marketing Misalignment: When the message doesn’t match the experience
Many of us will remember the 2017 incident of a passenger being forcibly removed (and injured in the process) from an overbooked United Airlines flight.
April 20, 2023
Marketing Agency vs In-House Resource: Which is best for your small business?
As a small business owner with limited resources and budget, plus an abundance of competing priorities in your head, you may be wondering whether to
April 3, 2023
Why AI-based content generation isn’t the answer to your timeless problem
“I need more time to get everything done.” Sound familiar? When I ask entrepreneurs and small business owners what they would change about their day-to-day,
March 10, 2023
What is a fractional CMO, and when should you hire one?
Your business is ready to grow, and you know you need someone to manage your marketing to create that growth; someone like a chief marketing
February 23, 2023
How to choose a digital marketing agency for your small business
“If your business is not on the internet, then your business will be out of business.” —Bill Gates Granted, Bill Gates may not be the
February 3, 2023
3 reasons why everyone is not your customer
Every business needs customers, so turning away customers might feel like business suicide. But hard as it may be for business owners to hear: not
January 19, 2023
Dos and Don’ts for Managing Online Reviews
The keyboard warrior: a much-feared Karen hiding behind the safety of the keyboard who, instead of facing real-life conflict, turns to the removed environment of
October 13, 2022
How a clear business vision brings everything else into focus
Having a clear vision at the outset of nearly any activity is an absolute game-changer, no matter what you’re attempting. When the vision is clear,
April 13, 2022
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