Topic: Running a Small Business

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LaunchHOLLYSPRINGS logo

Brighter Messaging partners with Launch Holly Springs to support Holly Springs entrepreneurs

We’re thrilled to announce that we’re partnering with LaunchHOLLYSPRINGS (LHS) to amplify the voices, stories, and successes of Holly Springs entrepreneurs. Through an in-kind partnership, Brighter Messaging will help LHS share its impact, celebrate its alumni, and expand awareness of the resources available to the local small business community. Founded

How to improve ROI in digital marketing- word search of marketing terms

How to improve ROI in digital marketing (without getting lost in the data)

The digital age has given us marketing data we would never have even dreamed of 50 years ago. But let’s be honest: when you open Google Analytics, it’s easy to feel like you’re staring into a bowl of marketing alphabet soup—CTR, CPC, bounce rate, conversions, engagement rate, time-on-page. You know

Outsourcing marketing for small business

Outsourced marketing for small business: The how and the why

Marketing is one of those things that small business owners know they need but often struggle to execute effectively. You might have tried handling it yourself, delegating it to an overworked employee, or even hiring someone in-house…only to realize that marketing is a full-time job for a team and requires

whistle on pink background, marketing coach

5 signs you need a small business marketing coach

If you’re running a small business and feeling like marketing is one of those endless to-do list items that never seems to move forward, you’re not alone. Marketing is hard. It’s time-consuming, and often slow to show results. And it can be overwhelming, especially when you’re trying to juggle everything

Google Business Profile icon on blue background

How to optimize your Google Business Profile

Whether you’re looking for a place to eat, an auto mechanic, or a new accountant, one of the first things you do is Google. In most cases, the top results you’ll see (particularly on mobile) contain data from Google Business Profiles. Think of Google Business Profiles as the internet’s version

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Mastering Business Email Etiquette: A guide for small businesses

You’re diligently working on landing a major client for your business. After weeks of negotiations, you’re finally ready to send the detailed proposal via email. You told them they’d have it by 5 pm. It’s 4:55! In the rush, you accidentally include a typo in the client’s name and forget

How to get free publicity for your small business, cartoon woman lips with conversation bubble

How to get free (and low-cost) publicity for your small business

“Running a small business” and “limited budget” are two phrases that typically go hand-in-hand. But how are you supposed to get your name out there when you can’t afford big billboards and glossy magazine ads? Here are 12 ideas we use for our clients (and our own business) to generate

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How to hire a digital marketing agency for your small business

Like many small business owners, you might come to the realization that a) you can’t do it all on your own and b) it doesn’t make sense to try. You know your business needs digital marketing to grow and compete in a competitive marketplace, but in a new frontier where

paper sailboat on smooth water

Seal the deal by removing friction from the customer journey

I needed a new fence in my yard, so I reached out to six different companies. Two of them never bothered to respond, two set up appointments but ghosted me when the time came, and two actually showed up to provide a quote. Those two companies made the entire process

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