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Online Presence Audit
When you want a new direction for your marketing, you begin by taking stock of what you have.
Our online presence audit begins with an in-depth discussion of your goals for your website and overall business. We address the things that are working well, what can be improved, and where you see the business going in the future.
What the SWOT?
Your small business may already have a digital presence, but how do you know that your efforts (and hard-earned money) are having an impact? Have you assessed your Strengths, Weaknesses, Opportunities, and Threats (SWOT)? Whether you’re looking to maximize the online presence of your small business or just know you need to change the way you show up online, an audit is the sensible place to start.
Our team will thoroughly review your business's online presence to identify areas for improvement.
Online presence audit services
During the audit, we will review your website, search engine optimization (SEO), social media accounts, and relevant online directories to ensure that everything you’re doing online is aligned with your business goals. The resulting digital presence audit deliverable includes a detailed report of our findings and recommendations to improve your online visibility and attract more potential customers.
Why choose Brighter Messaging for your digital presence audit?
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Don’t let a lackluster online presence hold your business back. We help small, service-based businesses in their optimize their digital presence in order to achieve their business goals. Contact us today to schedule your online presence audit.
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FAQ
What is an online presence audit?
An online presence audit is a comprehensive review and analysis of your business’s online presence, including your website, SEO, social media accounts, and online directories. The purpose of an online presence audit is to identify any areas for improvement and ensure that you are effectively reaching your target audience.
How do you conduct a digital presence audit?
There are several steps involved in conducting a digital presence audit:
- Gather information: The first step is to gather as much information as possible about your business’s online presence (website, social media accounts, and any online directories or listings).
- Review website: Next, we’ll review your business’s website in detail, including its design, content, SEO, and functionality. We analyze front-end usability and back-end technical elements.
- Analyze social media: We will review your business’s social media accounts, including the platforms, content that is being shared, campaign performance, and the level of engagement with followers.
- Check online directories: Review any online directories or listings to ensure that all information is accurate and up-to-date.
- Identify areas for improvement: Based on the information gathered during the audit, we identify areas for improvement and make recommendations for optimizing your business’s online presence.
- Create a report: We deliver a detailed report of our findings and recommendations, which can be used to guide your business’s digital marketing efforts moving forward. During a strategy session, we discuss our findings with your team and help you prioritize the next steps needed to hit your business goals.
Why do small businesses need an online presence audit?
A digital presence audit is an important tool for small businesses looking to improve their online visibility and reach more potential customers. Here’s why:
- Identify areas for improvement
- Reach the right people and attract more customers
- A strong online presence helps small businesses stay competitive
- Save time and resources by identifying areas of focus and helping to prioritize efforts
