Our 14 best apps for small business owners in 2026
Business apps are essential to the success of any geographically dispersed team. These are the ones we swear by for marketing, project management, and business basics.
December 2, 2025
Business apps are essential to the success of any geographically dispersed team. These are the ones we swear by for marketing, project management, and business basics.
Earlier this year, Sprout Social dropped their 2025 Content Benchmarks Report, which analyzed nearly 3 billion social posts from over 1 million public profiles. Their opening line was a bold statement in an industry that usually tells you to do more: “Dear social media teams, it’s time to start posting
“I haven’t got any leads or made any sales on social media.” “No one likes my posts.” “What’s the point?” Sound familiar? As a small business, you know you need to have a presence on social media. But, especially in professional services, it often seems pointless to show up every
A client recently sent us a Facebook post claiming that Meta admitted to shadow-banning posts with logos in images. We dug around and found no official confirmation. But it did get us thinking about the role of social media, organic social media in particular, and what businesses can (and can’t)
When people think about social media marketing, they often picture flashy ads or viral posts. But, as we’ve spoken about before, a post going viral isn’t always a good thing. The real value in social media marketing lies in building an engaged following over time—quality, not quantity. If you can
If you’ve ever asked a marketer, “Can you make my post go viral?” you’ve probably heard a long sigh. That’s because virality isn’t a strategy—it’s a fluke. Viral moments are like fireworks: bright, loud, and over in a flash. They’re exciting, but they leave you with a hot-smokin’ mess to
It’s easy to fall in love with numbers that make us look successful. Who wouldn’t want 10,000 followers or a video that racks up 100,000 views? But those social media vanity metrics don’t always tell the whole story. When a custom home builder client came to us for help with
If you’ve been advertising on LinkedIn over the past few years, there’s news that might make you rethink your approach: LinkedIn recently settled a class action lawsuit, paying out $6.625 million to advertisers who may have been overcharged. If you’re an advertiser who purchased LinkedIn ads between January 1, 2015,
Facebook, Pinterest, Instagram, LinkedIn, TikTok, X—no matter where you look, social media is everywhere. It might feel like a must-have in your digital marketing strategy, but there’s an old adage worth remembering: don’t build your house on rented land. Social platforms can help build your business, but they’re not the
While we always advocate authenticity over being a slave to an algorithm, it is important to stay up-to-date with platform changes so that you can make the most of your social media efforts. LinkedIn, the professional networking powerhouse with revenues exceeding $15 billion annually (and growing!), is undergoing a significant
“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love to bring on a marketer, but I don’t have the budget right now. Hopefully soon. What’s your advice for getting news of my new tool
Do you ever suffer from business Instagram envy? You see your favorite café posting photos of mouthwatering meals, freshly-poured cappuccinos, and happy people having a great time in the stylish interior. How is your accounting firm supposed to compete? Even if you don’t have a tangible product to flaunt, there
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