You’ve heard the rumors. The whispers that email marketing has gone the way of the dodo, that it’s the Boomer forgotten among shiny social media campaigns and instant messaging apps. But email marketing is far from dead. In fact, it’s still one of the most potent weapons in your marketing
Who out there loves to receive automated marketing messages? (crickets…) I recently got a LinkedIn message from someone inviting me to subscribe to her newsletter for freelance writers. Sounds nice. Except I’m not a freelance writer. My LinkedIn profile makes that abundantly clear, so she obviously didn’t take the time
All of our content marketing packages include email marketing. It’s cost-effective (and just plain effective), offering an impressive return on investment (ROI) when done right. However, inundating your audience with excessive emails can lead to diminishing returns, including increased unsubscribe rates and decreased engagement. You can send an email with
ActiveCampaign and HubSpot are both popular, top-of-the-line customer relationship management (CRM) platforms that also offer sales and marketing automation features. Which is better for your business’ email marketing? The answer, inevitably, is: it depends (but, if you’re a small business, it’s probably Active Campaign). In this article, we‘ll compare the
Time and time again, we see many small businesses struggling to get started with one of the most cost-effective marketing strategies out there: email marketing. The challenge isn’t only sending the emails—it’s finding people to send them to. That’s where it’s helpful to know how to build an email list
If you think email marketing is for big businesses with even bigger budgets, think again. In fact, results from Sinch Mailjet’s Inbox Insights 2023 survey show email marketers at small-to-medium-sized businesses (SMBs) may even enjoy some unique advantages over larger competitors. Check out these small business email marketing stats to
You’re diligently working on landing a major client for your business. After weeks of negotiations, you’re finally ready to send the detailed proposal via email. You told them they’d have it by 5 pm. It’s 4:55! In the rush, you accidentally include a typo in the client’s name and forget
If you pay attention to marketing trends, you’ll hear lots of content marketers go on about personalization. For many companies, gathering customer data is paramount to connecting with those customers and understanding who they are. But being completely focused on marketing data can sometimes stop you from establishing genuine rapport
Email giants Gmail and Yahoo recently announced updated guidelines for email senders, which set to take effect in early 2024. What were once commonly understood best practices will be upgraded into full-blown requirements, and failure to meet the stated criteria could lead to emails being rejected. These changes might seem
Email marketing is used by most of the world’s best-known brands. But that doesn’t mean it’s just for big businesses with big budgets. It’s actually one of the most advantageous marketing tactics available for small businesses with limited budgets. Why is email marketing good for small businesses? With email’s ability
Whether we’ll readily admit it or not, we all judge books by their covers, products by their packaging, and emails by their designs. If an email looks like trash, no prizes for guessing where it’s going. So, how can you create a beautifully designed email? How do I create a
The secret to successful email marketing You send regular marketing emails to your database. Some people open your emails. Some people click on them. But how can you improve these numbers? We’ll just spit it out: send people exactly what they want to see with email segmentation. What are email
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