How to leverage the power of storytelling in your marketing
One more page, one more chapter, one last episode…. We all love to sit down with a good story and be transported to an alternate
December 29, 2022
Brighter Blog
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What is a multi-channel marketing strategy?
What if you only choose one channel to promote your product or services? Let’s take email marketing as an example. You could send marketing messages
December 27, 2022
Bear Market(ing): What should you do during an economic downturn?
U.S. stocks have dropped as the market reacts to rising inflation and interest rates. All too often, we’ve seen small business owners approach marketing during
June 27, 2022
How a clear business vision brings everything else into focus
Having a clear vision at the outset of nearly any activity is an absolute game-changer, no matter what you’re attempting. When the vision is clear,
April 13, 2022
5 benefits of using an outsourced marketing director
Does your job title include any combination of Founder, Managing Director, Finance Director, Chief Operating Officer, HR Manager, AND Marketing Director? The reality is that
March 14, 2022
Beyond the Website: Marketing metrics that assess your online presence
We’ve touched on various marketing metrics and conversions to monitor in order to get the most out of your marketing budget. Now we’re looking away
February 25, 2022
Tracking leads is critical to knowing what’s working in your marketing
In gambling, sometimes good guesses with a little beginner’s luck can have you winning big. But what happens when the luck wears off? Too often,
February 16, 2022
Marketing begins with your target audience and value proposition
Whether you’re launching a new business or updating your long-standing online presence, you need some unifying themes that will be the platform for all messaging
February 9, 2022
Figuring Out What Matters: A framework for sustainable digital marketing
“Should we be doing this?” That’s one of the most common questions clients ask me as they’re being barraged with various advertising and marketing opportunities.
January 4, 2022
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