What is a multi-channel marketing strategy?
What if you only choose one channel to promote your product or services? Let’s take email marketing as an example. You could send marketing messages
December 27, 2022
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Is SEO worth it for small businesses?
Is search engine optimization (SEO) worth it for small businesses? The short answer: yes. SEO can benefit any business, whether large or small. We’ll explain
December 14, 2022
Bear Market(ing): What should you do during an economic downturn?
U.S. stocks have dropped as the market reacts to rising inflation and interest rates. All too often, we’ve seen small business owners approach marketing during
June 27, 2022
Regardless of your business size and budget, personalization pays off
Are you using people’s names in the subject lines of your email marketing campaigns? Good, because everyone else is too. Digital technology is dramatically changing
May 24, 2022
5 ways to convert organic traffic into leads
You’ve put in the time and effort to create a site that’s generating organic traffic. This is a fantastic feat in itself, but it’s by
April 19, 2022
5 benefits of using an outsourced marketing director
Does your job title include any combination of Founder, Managing Director, Finance Director, Chief Operating Officer, HR Manager, AND Marketing Director? The reality is that
March 14, 2022
Beyond the Website: Marketing metrics that assess your online presence
We’ve touched on various marketing metrics and conversions to monitor in order to get the most out of your marketing budget. Now we’re looking away
February 25, 2022
Tracking leads is critical to knowing what’s working in your marketing
In gambling, sometimes good guesses with a little beginner’s luck can have you winning big. But what happens when the luck wears off? Too often,
February 16, 2022
Marketing begins with your target audience and value proposition
Whether you’re launching a new business or updating your long-standing online presence, you need some unifying themes that will be the platform for all messaging
February 9, 2022
Digital marketing metrics that matter
Pursuing a website marketing strategy without properly monitoring your efforts can be a futile effort, costing your company hard-earned dollars and missed opportunities.
February 4, 2022
Five considerations when establishing a business social media presence
A business social media presence is critical, but also has the potential to be a major drain on resources. Consider these strategic decisions first.
January 12, 2022
Figuring Out What Matters: A framework for sustainable digital marketing
“Should we be doing this?” That’s one of the most common questions clients ask me as they’re being barraged with various advertising and marketing opportunities.
January 4, 2022
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