Imagine you’ve built a beautiful home. The foundation is strong, the walls are painted in a color you love, and every room is meticulously designed and decorated. You proudly invite guests over to show off your new space. But as time goes on, you notice cracks appearing in the walls,
Is the World Wide Web still the Wild Wild West for SEO marketers? During the early days of the internet, SEO felt a bit like an untamed frontier, with many SEO professionals trying to trick Google into pushing their prospects to the top. These days, however, Google and subject matter
How do you differentiate your brand from the multitude of competitors vying for your customers’ attention? The answer lies in crafting a compelling value proposition that resonates with your target audience. But many businesses struggle with the value proposition because, all too often, the things they think make their business
Diving into the depths of digital marketing can sometimes feel like you’ve brought a snorkel to a scuba dive. As a small business owner, you may feel completely out of your depth and unsure where to begin. First, don’t worry—this is normal. Not every small business owner has a marketing
It goes without saying that a modern, professional, optimized website is table stakes for small businesses that hope to attract business online. Whether you’re going to try your hand at building your first site yourself or are outsourcing the work to a developer, you need a strategy to guide you
When it comes to website development, there’s one content management system (CMS) to rule them all: WordPress. Biased? Definitely. We exclusively develop our client websites on WordPress, and it’s used by 63.4% of all the websites whose content management system can be identified (this represents 43.2% of all websites in
One more page, one more chapter, one last episode…. We all love to sit down with a good story and be transported to an alternate reality. Stories have power over our attitudes and behavior. We’re social beings, and our human brains are wired to encode memories in narrative form as
Why do I need a website audit? These days, it’s essential for businesses to have a solid online presence to meet target audiences where they are and create opportunities for growth and revenue. You likely don’t question that statement. Your website is the central hub of your digital activity, and
Your WordPress website is an important part of your business that works for you 24/7! A good website helps you find customers, build credibility, showcase your offering, learn more about your audience, and grow your business. Using a customer experience automation platform like ActiveCampaign helps you supercharge your efforts and
Do you sometimes feel like Google knows more about what you want than even you do? We’re not even sure if this is tongue-in-cheek, but chances are that it does. With developments like artificial intelligence (AI), search engines are becoming increasingly sophisticated. Back in the day, being visible online was
What do you do when you’re looking for a product or service? Google it. Or perhaps you ask family and friends for recommendations. When they give you company names, what’s the first thing you do? Google them. Need we say more about the importance of having a modern and accurate
Whether it’s downloading a piece of content, requesting a demo, or starting a free trial, visitors who don’t click don’t convert. Enter the call to action (CTA), which helps determine and direct your audience on your website, email campaigns, digital advertising, and social media. What is a call to action?
Sign up to receive our email updates. We promise only to contact you when we have something fruitful to share.