No pain, no gain for these middle school theater students
Earlier this year, I found myself in front of a group of middle school theater students, walking them through how to define a target audience
April 16, 2025
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How do you really know who your customer is?
Let’s face it—most of us think we want our business to cater to a broad audience, but that’s not always feasible, effective, or even desirable.
February 29, 2024
How to Define Your Value Proposition: It’s not about you
How do you differentiate your brand from the multitude of competitors vying for your customers’ attention? The answer lies in crafting a compelling value proposition
September 7, 2023
Marketing begins with your target audience and value proposition
Whether you’re launching a new business or updating your long-standing online presence, you need some unifying themes that will be the platform for all messaging
February 9, 2022
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