Many businesses get their initial growth through referrals or word-of-mouth—a proven powerhouse for winning new business. In fact, some businesses run successfully on an organic flow of new customers for many years. At some point though, they decide they need to make a change. It happens for a variety of
How do you differentiate your brand from the multitude of competitors vying for your customers’ attention? The answer lies in crafting a compelling value proposition that resonates with your target audience. But many businesses struggle with the value proposition because, all too often, the things they think make their business
You’re having lunch with a friend. So far, she’s told you about the prize her kid won, the promotion she anticipates at work, the details of her new workout routine, and the intricate decision points that led to her choosing the new wallpaper for her dining room. Other than the
The year is marching on madly, and I’m guessing that you have yet to touch some of your goals for the year. If improving your small business digital marketing strategy was on your list for 2023, you’ve come to the right place. The ever-changing landscape of digital marketing can feel
Welcome to Brighter Messaging’s open bar! The drinks are flowing, and there’s no need to stick to beer or wine if that’s not your thing. If you’re hankering for a fancy cocktail, we’re ready to shake things up! The bartender is here to make sure you have a good time,
“I need more time to get everything done.” Sound familiar? When I ask entrepreneurs and small business owners what they would change about their day-to-day, they almost always give that same answer. And I totally get why. As a small business owner, you wear an array of hats—from HR Manager
What if you only choose one channel to promote your product or services? Let’s take email marketing as an example. You could send marketing messages via email all day, but what if some of your VIP targets never open them? Worse still, your emails could be sent straight to spam.
Do you sometimes feel like Google knows more about what you want than even you do? We’re not even sure if this is tongue-in-cheek, but chances are that it does. With developments like artificial intelligence (AI), search engines are becoming increasingly sophisticated. Back in the day, being visible online was
Whether it’s downloading a piece of content, requesting a demo, or starting a free trial, visitors who don’t click don’t convert. Enter the call to action (CTA), which helps determine and direct your audience on your website, email campaigns, digital advertising, and social media. What is a call to action?
A prospective client recently expressed some skepticism about blogging for business. He said that he doesn’t personally read blogs, ever, and wanted to know why I thought his company should invest in one. The conversation went something like this: Me: Do you ever Google stuff? Him: Sure, all the time.
Are you using people’s names in the subject lines of your email marketing campaigns? Good, because everyone else is too. Digital technology is dramatically changing the way that we consume and communicate. Consumers increasingly expect to feel that brands are truly listening to them, understanding them, and paying attention to
UNSUBSCRIBE: the word no email marketer wants to hear. With people becoming more protective over what lands in their busy inboxes, can the age-old email marketing strategy survive in the coming years of digital marketing? If done right, the answer is yes. While other marketing trends come and go, effective
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