We post for loyalty, not likes
“I haven’t got any leads or made any sales on social media.” “No one likes my posts.” “What’s the point?” Sound familiar? As a small
June 3, 2025
Brighter Blog
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What organic social media can, can’t, and should do for your business
A client recently sent us a Facebook post claiming that Meta admitted to shadow-banning posts with logos in images. We dug around and found no
February 12, 2025
8 ways to build loyal customers through social media marketing
When people think about social media marketing, they often picture flashy ads or viral posts. But, as we’ve spoken about before, a post going viral
January 14, 2025
Is going viral a good thing? Spoiler: not always
If you’ve ever asked a marketer, “Can you make my post go viral?” you’ve probably heard a long sigh. That’s because virality isn’t a strategy—it’s
December 5, 2024
Why social media ‘likes’ don’t translate to business success
It’s easy to fall in love with numbers that make us look successful. Who wouldn’t want 10,000 followers or a video that racks up 100,000
November 27, 2024
LinkedIn’s class action settlement and the truth about paid ads
If you’ve been advertising on LinkedIn over the past few years, there’s news that might make you rethink your approach: LinkedIn recently settled a class
November 14, 2024
Don’t Build Your House on Rented Land: How to think about social media in your marketing strategy
Facebook, Pinterest, Instagram, LinkedIn, TikTok, X—no matter where you look, social media is everywhere. It might feel like a must-have in your digital marketing strategy,
November 7, 2024
4 things you need to know about the new LinkedIn algorithm changes
While we always advocate authenticity over being a slave to an algorithm, it is important to stay up-to-date with platform changes so that you can
March 28, 2024
How to market your business on a budget
“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love
March 21, 2024
Our 14 best apps for small business owners
Business apps are essential to the success of any geographically dispersed team. These are the ones we swear by for marketing, project management, and business basics.
March 6, 2024
10 tips to market your service-based business on social media
Do you ever suffer from business Instagram envy? You see your favorite café posting photos of mouthwatering meals, freshly-poured cappuccinos, and happy people having a
February 1, 2024
Content marketing metrics don’t tell the whole story
We were excited to welcome a new client in the construction industry last spring. We’ve loved getting into their content and social media, but their
December 28, 2023
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