With the economy sending mixed signals and businesses feeling skittish, it’s natural to look for ways to cut costs in your business. Sometimes these efforts can yield positive results that make the business stronger in the long run. But hear me out—marketing spend isn’t the thing to reduce when business
You’re having lunch with a friend. So far, she’s told you about the prize her kid won, the promotion she anticipates at work, the details of her new workout routine, and the intricate decision points that led to her choosing the new wallpaper for her dining room. Other than the
It sounds like there are some decent marketing activities going on, right? At face value, yes; but for marketing to be truly effective, you need to approach activities strategically, rather than by crossing tasks off a list. That’s the importance of a digital marketing strategy—it pulls together all of your
The year is marching on madly, and I’m guessing that you have yet to touch some of your goals for the year. If improving your small business digital marketing strategy was on your list for 2023, you’ve come to the right place. The ever-changing landscape of digital marketing can feel
You need a full-service accounting firm for your small business. Instead of roaming the streets looking for one, I bet you start by searching online. Perhaps you read some Google reviews, crowd-source some recommendations on social media, check out the company’s LinkedIn to see if they’re legit, and browse through
During uncertain economic times, should you cut your marketing budget or restructure your approach? If you want to ensure the long-term sustainability of your business, we propose the latter. In fact, history shows that a recession (or the threat thereof) presents unique opportunities for you to optimize your marketing. Let’s
Welcome to Brighter Messaging’s open bar! The drinks are flowing, and there’s no need to stick to beer or wine if that’s not your thing. If you’re hankering for a fancy cocktail, we’re ready to shake things up! The bartender is here to make sure you have a good time,
Marketing and communication help businesses sell products, services, and ideas, as well as build and maintain relationships with customers, prospects, and internal stakeholders. The term ‘marketing and communication’ is often used to refer to all facets of a company’s marketing processes, including communication. Although marketing and communication go hand-in-hand, there
Every business needs customers, so turning away customers might feel like business suicide. But hard as it may be for business owners to hear: not everyone is your customer. Although it’s tempting to think that everyone needs what your business offers, that strategy rarely leads to long-term, sustainable success. Your
One more page, one more chapter, one last episode…. We all love to sit down with a good story and be transported to an alternate reality. Stories have power over our attitudes and behavior. We’re social beings, and our human brains are wired to encode memories in narrative form as
What if you only choose one channel to promote your product or services? Let’s take email marketing as an example. You could send marketing messages via email all day, but what if some of your VIP targets never open them? Worse still, your emails could be sent straight to spam.
Is search engine optimization (SEO) worth it for small businesses? The short answer: yes. SEO can benefit any business, whether large or small. We’ll explain how, but first, some fast facts: (Find more fascinating stats about the importance of SEO here.) We all want to increase sales, generate engagement, and
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