Is email marketing still worth it in 2025? Let’s debunk the myths.
You’ve heard the rumors. The whispers that email marketing has gone the way of the dodo, that it’s the Boomer forgotten among shiny social media
April 9, 2025
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Why you shouldn’t automate your messaging (at least, not all of it)
Who out there loves to receive automated marketing messages? (crickets…) I recently got a LinkedIn message from someone inviting me to subscribe to her newsletter
March 26, 2025
How many emails should I send to my customers?
All of our content marketing packages include email marketing. It’s cost-effective (and just plain effective), offering an impressive return on investment (ROI) when done right.
February 6, 2025
ActiveCampaign vs HubSpot: Which is best for your email marketing?
ActiveCampaign and HubSpot are both popular, top-of-the-line customer relationship management (CRM) platforms that also offer sales and marketing automation features. Which is better for your
January 30, 2025
10 simple ways to build an email list from scratch
Time and time again, we see many small businesses struggling to get started with one of the most cost-effective marketing strategies out there: email marketing.
September 12, 2024
Powerful email marketing stats every small business owner needs to know
If you think email marketing is for big businesses with even bigger budgets, think again. In fact, results from Sinch Mailjet’s Inbox Insights 2023 survey
August 8, 2024
Mastering Business Email Etiquette: A guide for small businesses
You’re diligently working on landing a major client for your business. After weeks of negotiations, you’re finally ready to send the detailed proposal via email.
June 27, 2024
Avoid analysis paralysis: Use marketing data to build customer relationships
If you pay attention to marketing trends, you’ll hear lots of content marketers go on about personalization. For many companies, gathering customer data is paramount
December 26, 2023
Gmail & Yahoo have New Email Authentication Requirements: What senders need to know
Email giants Gmail and Yahoo recently announced updated guidelines for email senders, which set to take effect in early 2024. What were once commonly understood
November 16, 2023
What are 5 Advantages of Email Marketing for Small Businesses?
Email marketing is used by most of the world’s best-known brands. But that doesn’t mean it’s just for big businesses with big budgets. It’s actually
September 26, 2023
10 tips for best-practice email template design
Whether we’ll readily admit it or not, we all judge books by their covers, products by their packaging, and emails by their designs. If an
September 26, 2023
Email segmentation is the secret to successful email marketing
The secret to successful email marketing You send regular marketing emails to your database. Some people open your emails. Some people click on them. But
September 26, 2023
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