Are Google’s AI Overviews a friend or foe for SEO?
Perhaps I shouldn’t admit this as a writer who specializes in SEO copy, but here goes: I’m a fan of Google’s AI overviews (AIOs). What
January 27, 2025
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Where to start with content marketing metrics and analytics
Open any marketing analytics dashboard, and you’re bombarded with numbers, from clicks to impressions, bounce rates, and conversions. With all these numbers to track, it’s
December 11, 2024
Is blogging still relevant in 2025?
“Blogging is dead.” Now there’s a line people love to throw around. A look at Google Trends reveals that people have been asking the question
October 24, 2024
AI is Shaking Up SEO: Here’s what you need to know
“SEO stays the same.” Said no one, ever. AI is changing the SEO game, and it has been for a while now. Here’s the thing:
October 17, 2024
5 simple (yet powerful) ways to optimize your website for lead generation
Is your website pulling its weight when it comes to generating leads? If you’re shaking your head or wondering if it could do more, you’re
October 10, 2024
Why content marketing creativity needs a human touch
“So, who’s your crush?” my friend asked eagerly. We sat on the floor of her basement, surrounded by crumbs and an unnecessary amount of pillows.
October 3, 2024
Before & after branding for Lauren Fours Properties
When Lauren Fours first approached us, she was a successful realtor with a bubbly personality and plenty of experience to share. But her online presence?
September 19, 2024
The website development process: A quick look behind the scenes
Like building a new home, website development involves numerous steps and stages. Some, such as design and content development, are easily observed—much like exterior features
August 1, 2024
12 ways to stand out and get your small business noticed online
Imagine, you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years
July 4, 2024
How to choose a website developer: 10 tips for small businesses
Your website is often the first impression potential customers have of your business. A well-designed, functional, and user-friendly site can significantly enhance your brand’s credibility
June 19, 2024
8 things to consider when rebranding your business
Who doesn’t love a good brand transformation? Perusing before and after images of a rebrand rarely reveals how much thought and work went into the
June 13, 2024
How to write effective blog posts that get results
The blog posts on your website not only represent your brand but also serve as a crucial point of engagement with potential customers. To make
May 16, 2024
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