Content aligned with business goals drives results
Snacks packed? Playlist prepared? Gas in the tank? Yes, it’s time for a road trip! But before you hit the open road, let’s talk about
September 25, 2024
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Crib notes for understanding the different needs of your customers
I’m currently dealing with a tricky customer. She wants everything on her terms, and she wants it all NOW! Except when she doesn’t, in which
August 29, 2024
3 surprisingly simple ways to market your service-based business
Marketing a service-based business may feel intimidating, but here’s the truth: it doesn’t require expensive magazine spreads, a magic wand, or a top-secret strategy from
August 15, 2024
Effective marketing communication strategies for firms in highly regulated industries
In the world of professional services—such as law, finance, and healthcare—clear and effective communication is key, and also highly regulated. Professionals in these fields operate
July 18, 2024
12 ways to stand out and get your small business noticed online
Imagine, you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years
July 4, 2024
8 things to consider when rebranding your business
Who doesn’t love a good brand transformation? Perusing before and after images of a rebrand rarely reveals how much thought and work went into the
June 13, 2024
What is a brand guide? Your small business needs one ASAP.
In the world of marketing, consistency is critical. That’s especially true when it comes to building a strong brand. Simply having a nice name and
May 23, 2024
Why is branding so important for small businesses?
Imagine a beautiful Saturday morning, full of sunshine and life. You slept well, had your favorite breakfast, and now you’re strolling through your local farmers’
May 9, 2024
How to get free (and low-cost) publicity for your small business
“Running a small business” and “limited budget” are two phrases that typically go hand-in-hand. But how are you supposed to get your name out there
May 3, 2024
10 cost-effective marketing strategies every small business should try
If you’ve ever felt like marketing is a luxury only big corporations can afford, we’re here to debunk that myth. In fact, there are numerous
April 4, 2024
How do you really know who your customer is?
Let’s face it—most of us think we want our business to cater to a broad audience, but that’s not always feasible, effective, or even desirable.
February 29, 2024
How to Promote a Service-Based Business: Dos and don’ts
Do you run a service-based business, like financial services, a law firm, in-home services, or consulting? If you offer services (especially business-to-business services) vs. products,
February 15, 2024
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