Every year, my health insurer requires an annual check-up of blood pressure, cholesterol, waist circumference, weight, and a bunch of other data points that help their underwriters and actuaries do all that complicated stuff they do to incentivize me to be healthier and reduce the claims they have to pay.
Let’s get this out of the way: asking “How much does digital marketing cost?” is a lot like asking “How long is a piece of string?” You can spend millions on digital marketing, but that’s not the reality for most small B2B service businesses. Our clients aren’t Fortune 500 companies
The digital age has given us marketing data we would never have even dreamed of 50 years ago. But let’s be honest: when you open Google Analytics, it’s easy to feel like you’re staring into a bowl of marketing alphabet soup—CTR, CPC, bounce rate, conversions, engagement rate, time-on-page. You know
Short answer (we seem to say this a lot): It depends on your business. But let’s be honest; “it depends” doesn’t help much when you’re staring at a shrinking budget and trying to figure out whether you should post more on LinkedIn, hire an SEO consultant, or finally run that
When you’re a small business owner watching every dollar, paid ads can feel like throwing money into a black hole. One month, you’re getting leads; the next, crickets. Meanwhile, your organic blog post from six months ago is still bringing in traffic. So, should you focus on organic content? Or
Imagine you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years developing your expertise. Successes with previous clients have enabled you to create powerful case studies. You’re confident that your knowledge and skills will impress prospects
A lot of the startup marketing advice out there is either too vague (just build a brand!) or too expensive (run Google ads). If you’re running lean—and what startup isn’t—those options feel out of reach. What you need is something that works without draining your entire runway. That’s where content
Earlier this year, I found myself in front of a group of middle school theater students, walking them through how to define a target audience and value proposition for a small business. It was part of a cool project—the kids were creating commercials for small businesses in Holly Springs. They
Goldman Sachs just released the results of their national survey for small businesses, which gives us some insights into what other small business owners are thinking about the economy and business landscape. In short, the results present a good mix of optimism with a side of “we’ve got work to
As a small business owner, you know that you have a brand, and you know that you need to market it. Slip your CMO (Chief Marketing Officer) hat on for a moment, and let’s consider the brand strategy vs marketing strategy. Do they overlap at all? If so, how? TL;DR
When most people talk about content marketing, they make it sound like a golden ticket. Throw out some blog posts, videos, and white papers, and watch the leads roll in. But anyone who’s been in the game for a while knows that’s not how it works. Marketers need to understand
Marketing is one of those things that small business owners know they need but often struggle to execute effectively. You might have tried handling it yourself, delegating it to an overworked employee, or even hiring someone in-house…only to realize that marketing is a full-time job for a team and requires
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