If you’re running a small business and feeling like marketing is one of those endless to-do list items that never seems to move forward, you’re not alone. Marketing is hard. It’s time-consuming, and often slow to show results. And it can be overwhelming, especially when you’re trying to juggle everything else that comes with owning a business.
A small business marketing coach can help you create a clear and effective marketing strategy tailored to your goals, identify gaps in your current efforts, and provide actionable guidance to fill those gaps. They offer support, accountability, and expertise to streamline your marketing processes, freeing up your time and ensuring you stay focused on growing your business.
Here are 5 signs you could benefit from working with a small business marketing coach.
1. You need more support
As a small business owner, you’re probably doing a million things at once. Sure, you know your business inside and out, but no one person can do it all forever, and you don’t have to wear every hat.
I know because I’ve been there myself! It took a LOT of convincing (me convincing myself, that is) to invite another writer to my team. I’m a writer! What if I start working with another writer and she does a better job than I can do!? Will my identity collapse? Is my crazy showing? It took a while to get my ego to go sit in the corner, but it’s the best thing I could have done to free up my time and headspace and focus on growing my business.
Similarly, a marketing coach is there to help you take the Marketing Director title off your shoulders. It’s okay to ask for help, especially when it’s going to help build your business.
2. Your business isn’t growing as you hoped it would
You’ve been working hard. You’ve put in the hours, and your business is getting off the ground. But it’s not growing like you thought it would, which can be incredibly frustrating. You know there’s potential, but it feels like you’re stuck in one place.
One of the biggest reasons businesses fail to grow is because things just don’t get done. Whether you’re stretched too thin or lack the knowledge or resources to move things forward, a small business marketing coach can help you break the cycle and give you the tools and accountability to start moving forward.
3. You’re doing “random acts of marketing”
One minute, you’re posting on social media. The next, you’re testing out Facebook ads. Then there’s that one email campaign you threw together last minute. You’re trying all the things, hoping something sticks. And guess what? This is exactly the kind of bright shiny object syndrome that can sabotage your growth.
If it feels like you’re doing everything but not seeing the results you want, it’s likely because you’re not following a solid strategy. A marketing coach will help you create a plan and a clear marketing strategy based on your business goals so that every action you take moves you toward success.
You may also be interested in: Do you have a real digital marketing strategy or a to-do list?
4. You have blind spots in your marketing
Sometimes, being too close to your business can make it hard to see new opportunities or break free from old habits. That’s where an outside perspective comes in.
A marketing coach brings fresh eyes to the table, offering ideas you might not have considered. Two heads are better than one, and working together means you can bounce ideas off each other and come up with smarter ways of doing things. You know your business best, but a coach or mentor helps you explore new tactics that could really move the needle.
You may also be interested in: 3 surprisingly simple ways to market your service-based business
5. You need freedom and autonomy
Do you find yourself always thinking about work, even when you’re supposed to be relaxing? Does it feel like your business is running your life?
If you’re working all the time and can’t seem to switch off, it’s time for a change. As much as you love your business, you need the freedom to enjoy life outside of it. A marketing coach can help you get there by setting up systems and strategies that run smoothly without your constant involvement. You won’t need to micromanage every detail, and you’ll have the freedom to focus on other important things in life.
Should you hire a coach or an agency?
At this point, you might be wondering, “Do I need a marketing coach, or should I just hire an agency to handle it all for me?”
Well, it depends what you’re looking for. An agency can take marketing off your plate, but you may miss out on learning the process and building internal systems that support long-term growth. And as a growing business, you might not have the budget for agency fees right now.
I often meet with solopreneurs and small business owners who desperately need help with their marketing, but they’re not in a position to outsource. So, my team and I put our heads together to find a way to help them get the assistance they deserve. Marketing Mentorship is ideal for those needing expert strategy and advice to guide their DIY marketing. We teach you how to work our magic—at a fraction of the cost of hiring us to do it for you.
You may also be interested in: Marketing Agency vs In-House Resource: Which is best for your small business?
You’re not alone in feeling overwhelmed by marketing
If you’ve been spinning your wheels or feeling stuck, it might be time to bring in a small business marketing coach or mentor who can guide you toward better marketing practices and long-term growth. They’ll also help you shift your mindset. If you’ve been doing everything yourself, a coach will help you understand that you need the right people in place. The right marketing strategies, processes, and team members can make all the difference in growing your business.
Ask yourself:
- Are you ready to stop doing random acts of marketing and get a solid plan in place?
- Do you need help getting your business out of a growth rut?
- Is it time to get some support, free up your time, and actually enjoy your business again?
If any of this sounds like you, a small business marketing coach could be the solution you’ve been searching for. If you want to get started, let’s chat about our Marketing Mentorship. We can figure out what’s holding you back and create a plan to move forward.
