I started Brighter Messaging out of a desire to help people who were saying things like, “I know I need to show up online, but I have no idea how to do it,” or “No one can find me on Google.” Reflecting on the last few years, I’d like to
Some business owners and entrepreneurs seem to be able to do it all—run a successful company, speak at events, publish blogs and social posts, AND write a business book on the side. How do they do it? Well, here’s their secret—they don’t do it alone. They’re hiring a ghostwriter to
Diving into the depths of digital marketing can sometimes feel like you’ve brought a snorkel to a scuba dive. As a small business owner, you may feel completely out of your depth and unsure where to begin. First, don’t worry—this is normal. Not every small business owner has a marketing
You need a full-service accounting firm for your small business. Instead of roaming the streets looking for one, I bet you start by searching online. Perhaps you read some Google reviews, crowd-source some recommendations on social media, check out the company’s LinkedIn to see if they’re legit, and browse through
Many of us will remember the 2017 incident of a passenger being forcibly removed (and injured in the process) from an overbooked United Airlines flight. The airline’s initial response was to blame the passenger, which contradicted its marketing message of putting customers first. The clips went viral, and United faced
As a small business owner with limited resources and budget, plus an abundance of competing priorities in your head, you may be wondering whether to use an agency for your marketing or hire someone in-house. There are, of course, pros and cons to the marketing agency vs in-house team debate.
“I need more time to get everything done.” Sound familiar? When I ask entrepreneurs and small business owners what they would change about their day-to-day, they almost always give that same answer. And I totally get why. As a small business owner, you wear an array of hats—from HR Manager
Your business is ready to grow, and you know you need someone to manage your marketing to create that growth; someone like a chief marketing officer (CMO). But, with an average salary of $373,270 per year, many small and mid-sized businesses simply can’t afford to hire one. Using a fractional
“If your business is not on the internet, then your business will be out of business.” —Bill Gates Granted, Bill Gates may not be the most objective source on the topic, but there’s no doubt that your business needs an online presence in today’s connected world. In 2021, the total
Every business needs customers, so turning away customers might feel like business suicide. But hard as it may be for business owners to hear: not everyone is your customer. Although it’s tempting to think that everyone needs what your business offers, that strategy rarely leads to long-term, sustainable success. Your
The keyboard warrior: a much-feared Karen hiding behind the safety of the keyboard who, instead of facing real-life conflict, turns to the removed environment of the internet to cast aspersions on your well-meaning company. Even if the feedback is constructive and helpful, the criticism is now out there for everyone
Having a clear vision at the outset of nearly any activity is an absolute game-changer, no matter what you’re attempting. When the vision is clear, everyone involved becomes certain of what you’re trying to accomplish, and you gain a strong filter to help you make decisions. Put another way, the
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