I’m currently dealing with a tricky customer. She wants everything on her terms, and she wants it all NOW! Except when she doesn’t, in which case she’ll let you know too. She may only be four months old, but this little one has no qualms about airing her grievances with
Who doesn’t love a good brand transformation? Perusing before and after images of a rebrand rarely reveals how much thought and work went into the change. If you’re considering rebranding your business, check out these lessons we’ve learned from helping our clients through the process. Why should you rebrand your
Let’s get one thing straight: these days, your online presence isn’t only about having a fancy website or a few spray-and-pray social media profiles. It’s about making sure your business stands out from its competitors, reaches the right people in the right place at the right time, and delivers real
If you’ve ever felt like marketing is a luxury only big corporations can afford, we’re here to debunk that myth. In fact, there are numerous cost-effective marketing strategies for small businesses that can yield significant results without burning a hole in your pocket. Here are 10 cost-effective marketing strategies for
While we always advocate authenticity over being a slave to an algorithm, it is important to stay up-to-date with platform changes so that you can make the most of your social media efforts. LinkedIn, the professional networking powerhouse with revenues exceeding $15 billion annually (and growing!), is undergoing a significant
“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love to bring on a marketer, but I don’t have the budget right now. Hopefully soon. What’s your advice for getting news of my new tool
Diving into the depths of digital marketing can sometimes feel like you’ve brought a snorkel to a scuba dive. As a small business owner, you may feel completely out of your depth and unsure where to begin. First, don’t worry—this is normal. Not every small business owner has a marketing
You’re having lunch with a friend. So far, she’s told you about the prize her kid won, the promotion she anticipates at work, the details of her new workout routine, and the intricate decision points that led to her choosing the new wallpaper for her dining room. Other than the
You need a full-service accounting firm for your small business. Instead of roaming the streets looking for one, I bet you start by searching online. Perhaps you read some Google reviews, crowd-source some recommendations on social media, check out the company’s LinkedIn to see if they’re legit, and browse through
A business social media presence is critical, but also has the potential to be a major drain on resources. Consider these strategic decisions first.
“Should we be doing this?” That’s one of the most common questions clients ask me as they’re being barraged with various advertising and marketing opportunities. What they really want to know is, “How do I know what will work?” There are nearly innumerable ways to spend your marketing budget, and
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