“Blogging is dead.” Now there’s a line people love to throw around. A look at Google Trends reveals that people have been asking the question “is blogging dead?” for years. But blogs are still here. And you’re reading one right now. Blogging has been around for over 30 years, going
Is your website pulling its weight when it comes to generating leads? If you’re shaking your head or wondering if it could do more, you’re not alone. Many small business owners and marketers spend hours perfecting their social media strategies, running ads, and creating the perfect email campaigns—but overlook the
“So, who’s your crush?” my friend asked eagerly. We sat on the floor of her basement, surrounded by crumbs and an unnecessary amount of pillows. I avoided her question, “I don’t have time for that stuff.” “Oh, tell me! There has to be one boy.” She was going to interrogate
Marketing a service-based business may feel intimidating, but here’s the truth: it doesn’t require expensive magazine spreads, a magic wand, or a top-secret strategy from the execs at Ogilvy. In fact, it’s often the simplest tactics that yield the best results. Here’s a little secret: the best way to market
Like building a new home, website development involves numerous steps and stages. Some, such as design and content development, are easily observed—much like exterior features and paint on a house. Other steps, such as SEO and functionality integration, are rarely seen by the client or user. However, their invisibility doesn’t
In the world of professional services—such as law, finance, and healthcare—clear and effective communication is key, and also highly regulated. Professionals in these fields operate within a complex regulatory landscape, and they must be vigilant about the communications they release publicly. Staying compliant while effectively marketing and communicating with clients
Whether you’re looking for a place to eat, an auto mechanic, or a new accountant, one of the first things you do is Google. In most cases, the top results you’ll see (particularly on mobile) contain data from Google Business Profiles. Think of Google Business Profiles as the internet’s version
Who doesn’t love a good brand transformation? Perusing before and after images of a rebrand rarely reveals how much thought and work went into the change. If you’re considering rebranding your business, check out these lessons we’ve learned from helping our clients through the process. Why should you rebrand your
Cold, hard fact: It took you months to create your website, but it only takes seconds for a visitor to decide whether or not they like the look of it. Whether you’re creating a website from scratch or updating an existing site, time spent modernizing and improving it is time
Let’s get one thing straight: these days, your online presence isn’t only about having a fancy website or a few spray-and-pray social media profiles. It’s about making sure your business stands out from its competitors, reaches the right people in the right place at the right time, and delivers real
Diving into the depths of digital marketing can sometimes feel like you’ve brought a snorkel to a scuba dive. As a small business owner, you may feel completely out of your depth and unsure where to begin. First, don’t worry—this is normal. Not every small business owner has a marketing
The year is marching on madly, and I’m guessing that you have yet to touch some of your goals for the year. If improving your small business digital marketing strategy was on your list for 2023, you’ve come to the right place. The ever-changing landscape of digital marketing can feel
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