Blogging RIP tombstone

Is blogging still relevant in 2025?

“Blogging is dead.” Now there’s a line people love to throw around.

A look at Google Trends reveals that people have been asking the question “is blogging dead?”  for years.

is blogging dead interest over time

But blogs are still here. And you’re reading one right now.

Blogging has been around for over 30 years, going through phases and evolutions since the early ’90s. In fact, it’s been 20 years since “blog” was Word of the Year in 2004.

So, a whole generation later, it’s only natural for questions to arise:

Do people still read blogs?

Is blogging still relevant in 2025?

Do I need a blog on my website?

The short answer? In most cases, yes.

If you’re on the internet, you’re reading blogs

The way we interact with blog content has changed dramatically over the decades (RIP Google Reader). I once had a client tell me he doesn’t read blogs. I asked him if he ever Googles questions related to problems he’s working through. He said, “Yes, of course.” I said, “Then you read blogs. You just don’t think of it that way.”

Whether you notice that you’re reading a blog or not, it’s highly likely that blog posts pop up in your Google search results. Over 90% of online experiences begin with a search engine, and studies show that blog content appears in the top five positions of Google search results 23% of the time.

Next time you need an answer from Google, pay attention to where you find it. I bet you land on blog posts far more often than you notice.

The power of blogging for business

Blogging and long-form content have certainly changed over the years. What started out as a casual online format for journaling has evolved into a powerful way for brands to connect with their audiences, build real trust, and show off their expertise.

Even with the growing dominance of video, podcasts, and social media, blogs still hold their ground. Why? They’re accessible, reliable, and—here’s the kicker—easier and cheaper to maintain compared to other forms of content production.

If you want to engage people, grow loyalty, and establish yourself as an industry authority, blogging is still one of the smartest moves you can make.

Video hasn’t killed the blogging star

The skeptics argue that social media dominance and the rise of video content erases the need for blogs, but I don’t think this is the case—partially down to basic human behavior.

I don’t know about you, but when I want to find information quickly, I find it painful to scrub through a 10-minute video for a 20-second answer. The average person reads at 238 words per minute, while the average speaker drones on at about 150 words per minute. You do the math.

Blogs also satisfy the information-hungry because they’re scannable. You can jump to the information you need, re-read critical sections, and click through for further reading.

The SEO advantage

From an SEO standpoint, blogs are a no-brainer. Websites with active blogs have 434% more indexed pages and 97% more inbound links than those without. They rank higher in search results, have more visibility, and attract more traffic.

I’ve seen firsthand how blogs can transform a business. A service-based client saw their website traffic grow by 300% in only six months after they started taking blogging seriously.

You may also be interested in: 1 Blog; 4,000 Visits Per Month: The benefits of blogging for small businesses

Building communities and credibility

Blogs do more than drive traffic. They build credibility. According to Demand Metric, 82% of consumers get a positive feeling about a company after reading its content.

Blogs also help businesses build brand loyalty. Consistent, valuable content creates a sense of community. When readers can engage with a brand’s blog, they’re more likely to trust it, and trust breeds loyalty.

How to write effective blog posts that get results.

But is blogging too saturated to stand out?

Yes, the blogosphere is crowded—over 600 million active blogs exist today. But here’s the thing: You’re not competing with all 600 million. Your competition is relative. Each search engine results page (SERP) is different, and the real competition comes from the blogs that are ranking for the same keywords as you.

In short, yes, blogging is competitive, but it’s far from saturated. The key is creating quality content that adds value. There’s still plenty of room to stand out if you know what your target audience wants, what they’re searching for, and how to satisfy their search intent.

Here are 12 ways to stand out and get your small business noticed online.

Is blogging still relevant in 2025?

Absolutely. Blogging is a vital tool for businesses that want to boost their online presence, increase credibility, and build long-term relationships with their audience. Despite the rise of video, podcasts, and social media, I’ve seen how blogging continues to be one of the most efficient, cost-effective ways to grow your organic reach and support long-term, sustainable business growth.

Want to know more about what a blog can do for your business?

Send us a message! We could talk about this topic all day.

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