We recently helped our client Bryan Hindman Electric ditch HubSpot in favor of WordPress and ActiveCampaign. It saved them thousands of dollars and made everything easier to manage. If you’re a small business wondering whether you should convert your HubSpot website to WordPress, pull up a chair. When fancy isn’t
ActiveCampaign and HubSpot are both popular, top-of-the-line customer relationship management (CRM) platforms that also offer sales and marketing automation features. Which is better for your business’ email marketing? The answer, inevitably, is: it depends (but, if you’re a small business, it’s probably Active Campaign). In this article, we‘ll compare the
If you pay attention to marketing trends, you’ll hear lots of content marketers go on about personalization. For many companies, gathering customer data is paramount to connecting with those customers and understanding who they are. But being completely focused on marketing data can sometimes stop you from establishing genuine rapport
The secret to successful email marketing You send regular marketing emails to your database. Some people open your emails. Some people click on them. But how can you improve these numbers? We’ll just spit it out: send people exactly what they want to see with email segmentation. What are email
You know it’s important to communicate with your email audience regularly. You’re all set up with an email service provider (ESP) like ActiveCampaign. You’ve designed a gorgeous template. You’ve built a decent email list. Now, it’s time for the fun part—what do you actually send them? And how do you
Starting a new or small business can be both exhilarating and challenging. We know because we’ve been there! In the digital age, one of the most powerful tools you have at your disposal is communication with your audience. When it comes to cost-effective communication tactics for small and new businesses,
Email marketing has proven to be a cornerstone of successful digital marketing strategies. However, if you want to send a campaign that drives results, you’re going to need to plan out a few things in advance. What are the steps for sending an email to your list for marketing purposes?
Your WordPress website is an important part of your business that works for you 24/7! A good website helps you find customers, build credibility, showcase your offering, learn more about your audience, and grow your business. Using a customer experience automation platform like ActiveCampaign helps you supercharge your efforts and
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