Let’s get one thing straight: these days, your online presence isn’t only about having a fancy website or a few spray-and-pray social media profiles. It’s about making sure your business stands out from its competitors, reaches the right people in the right place at the right time, and delivers real
Imagine you’ve built a beautiful home. The foundation is strong, the walls are painted in a color you love, and every room is meticulously designed and decorated. You proudly invite guests over to show off your new space. But as time goes on, you notice cracks appearing in the walls,
Keyword targeting is the strategy of using relevant keywords throughout your website’s content to help search engines (like Google) understand what your website is about. Now, before we get any further, here is an important disclaimer: there are over 200 Google ranking factors. Keyword optimization is an important one, but
Our client, Blueline Simulations, started blogging in 2009—an impressive 15 years ago! After a bit of a hiatus from 2017-2020, Brighter Messaging was brought on board to start creating new blogs for the company at the end of 2021. We work closely with Blueline’s leadership team to gather content and
Is the World Wide Web still the Wild Wild West for SEO marketers? During the early days of the internet, SEO felt a bit like an untamed frontier, with many SEO professionals trying to trick Google into pushing their prospects to the top. These days, however, Google and subject matter
What’s wrong with these website team photos? Website team photos can convey credibility, professionalism, and unity…or not. Get them wrong, and your users quickly lose sight of all of that. On the team page shown above, the photos are all over the place. They look like a bunch of random
Imagine you’re walking down Main Street in your favorite small town, not shopping for anything in particular, but just browsing. A beautiful storefront window display catches your eye and entices you to go inside the shop, even though you were actually heading for a coffee shop further down. Just like
You need a full-service accounting firm for your small business. Instead of roaming the streets looking for one, I bet you start by searching online. Perhaps you read some Google reviews, crowd-source some recommendations on social media, check out the company’s LinkedIn to see if they’re legit, and browse through
It goes without saying that a modern, professional, optimized website is table stakes for small businesses that hope to attract business online. Whether you’re going to try your hand at building your first site yourself or are outsourcing the work to a developer, you need a strategy to guide you
When it comes to website development, there’s one content management system (CMS) to rule them all: WordPress. Biased? Definitely. We exclusively develop our client websites on WordPress, and it’s used by 63.4% of all the websites whose content management system can be identified (this represents 43.2% of all websites in
Many entrepreneurs panic when it comes to selecting visuals for their brands. While some businesses lend themselves to stunning photos, other services can be challenging to represent with images. We’ve spent years learning how to choose stock images that represent even the least visually oriented businesses, and we’ve also worked
One more page, one more chapter, one last episode…. We all love to sit down with a good story and be transported to an alternate reality. Stories have power over our attitudes and behavior. We’re social beings, and our human brains are wired to encode memories in narrative form as
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