I’m currently dealing with a tricky customer. She wants everything on her terms, and she wants it all NOW! Except when she doesn’t, in which case she’ll let you know too. She may only be four months old, but this little one has no qualms about airing her grievances with
Once a lifeline for companies and individuals in a world upended by the COVID-19 pandemic, virtual events continue to help brands reach new audiences and improve engagement with existing audiences. Here’s the trick: we recommend using a multi-media, multi-platform campaign strategy to make them work even harder for you. What
Marketing a service-based business may feel intimidating, but here’s the truth: it doesn’t require expensive magazine spreads, a magic wand, or a top-secret strategy from the execs at Ogilvy. In fact, it’s often the simplest tactics that yield the best results. Here’s a little secret: the best way to market
In the world of professional services—such as law, finance, and healthcare—clear and effective communication is key, and also highly regulated. Professionals in these fields operate within a complex regulatory landscape, and they must be vigilant about the communications they release publicly. Staying compliant while effectively marketing and communicating with clients
If you’ve ever felt like marketing is a luxury only big corporations can afford, we’re here to debunk that myth. In fact, there are numerous cost-effective marketing strategies for small businesses that can yield significant results without burning a hole in your pocket. Here are 10 cost-effective marketing strategies for
“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love to bring on a marketer, but I don’t have the budget right now. Hopefully soon. What’s your advice for getting news of my new tool
Let’s face it—most of us think we want our business to cater to a broad audience, but that’s not always feasible, effective, or even desirable. We’ve given you three reasons why everyone is NOT your customer, so who IS your customer then? The reality is it may not be who
Do you ever suffer from business Instagram envy? You see your favorite café posting photos of mouthwatering meals, freshly-poured cappuccinos, and happy people having a great time in the stylish interior. How is your accounting firm supposed to compete? Even if you don’t have a tangible product to flaunt, there
If you pay attention to marketing trends, you’ll hear lots of content marketers go on about personalization. For many companies, gathering customer data is paramount to connecting with those customers and understanding who they are. But being completely focused on marketing data can sometimes stop you from establishing genuine rapport
Many businesses get their initial growth through referrals or word-of-mouth—a proven powerhouse for winning new business. In fact, some businesses run successfully on an organic flow of new customers for many years. At some point though, they decide they need to make a change. It happens for a variety of
How do you differentiate your brand from the multitude of competitors vying for your customers’ attention? The answer lies in crafting a compelling value proposition that resonates with your target audience. But many businesses struggle with the value proposition because, all too often, the things they think make their business
Diving into the depths of digital marketing can sometimes feel like you’ve brought a snorkel to a scuba dive. As a small business owner, you may feel completely out of your depth and unsure where to begin. First, don’t worry—this is normal. Not every small business owner has a marketing
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