The digital age has given us marketing data we would never have even dreamed of 50 years ago. But let’s be honest: when you open Google Analytics, it’s easy to feel like you’re staring into a bowl of marketing alphabet soup—CTR, CPC, bounce rate, conversions, engagement rate, time-on-page. You know
Short answer (we seem to say this a lot): It depends on your business. But let’s be honest; “it depends” doesn’t help much when you’re staring at a shrinking budget and trying to figure out whether you should post more on LinkedIn, hire an SEO consultant, or finally run that
When you’re a small business owner watching every dollar, paid ads can feel like throwing money into a black hole. One month, you’re getting leads; the next, crickets. Meanwhile, your organic blog post from six months ago is still bringing in traffic. So, should you focus on organic content? Or
Imagine you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years developing your expertise. Successes with previous clients have enabled you to create powerful case studies. You’re confident that your knowledge and skills will impress prospects
You don’t hear this often: “We can’t take any more new leads.” That’s what our client Financial Solution Advisors (FSA) told us recently, but not in a “we’re trimming budgets” kind of way. They meant it literally, because their pipeline is full, and their calendars are booked. Right now, they’re
Earlier this year, I found myself in front of a group of middle school theater students, walking them through how to define a target audience and value proposition for a small business. It was part of a cool project—the kids were creating commercials for small businesses in Holly Springs. They
Goldman Sachs just released the results of their national survey for small businesses, which gives us some insights into what other small business owners are thinking about the economy and business landscape. In short, the results present a good mix of optimism with a side of “we’ve got work to
When most people talk about content marketing, they make it sound like a golden ticket. Throw out some blog posts, videos, and white papers, and watch the leads roll in. But anyone who’s been in the game for a while knows that’s not how it works. Marketers need to understand
Marketing is one of those things that small business owners know they need but often struggle to execute effectively. You might have tried handling it yourself, delegating it to an overworked employee, or even hiring someone in-house…only to realize that marketing is a full-time job for a team and requires
97% of marketers achieved success with their content marketing in 2023. As a small business owner and/or marketer, you know you need to get into this marketing magic called “content marketing.” “Start a blog!” you’re advised, so you set up a blog section on your website and get ChatGPT to
You may (or not) be familiar with the classic 3 Es of content marketing: Engage, Educate, and Entertain. Do we want our content to do all those things? Absolutely! But we can’t help but feel that the Es could do with a glow up. Enter Brighter Messaging’s new 3 Es
Content marketing: it’s what we believe in, and what we do for our clients. So, what’s all the fuss about? Well, the real power of content marketing goes beyond sending a bunch of words, images, and videos into the digisphere—it’s a way to build trust, credibility, and brand authority in
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