Earlier this year, I found myself in front of a group of middle school theater students, walking them through how to define a target audience and value proposition for a small business. It was part of a cool project—the kids were creating commercials for small businesses in Holly Springs. They
Let’s face it—most of us think we want our business to cater to a broad audience, but that’s not always feasible, effective, or even desirable. We’ve given you three reasons why everyone is NOT your customer, so who IS your customer then? The reality is it may not be who
How do you differentiate your brand from the multitude of competitors vying for your customers’ attention? The answer lies in crafting a compelling value proposition that resonates with your target audience. But many businesses struggle with the value proposition because, all too often, the things they think make their business
Whether you’re launching a new business or updating your long-standing online presence, you need some unifying themes that will be the platform for all messaging and internal decisions. A clearly defined target market and value proposition go a long way toward guiding all digital marketing and communication. Why does a
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