Earlier this year, I found myself in front of a group of middle school theater students, walking them through how to define a target audience and value proposition for a small business. It was part of a cool project—the kids were creating commercials for small businesses in Holly Springs. They
Let’s face it—most of us think we want our business to cater to a broad audience, but that’s not always feasible, effective, or even desirable. We’ve given you three reasons why everyone is NOT your customer, so who IS your customer then? The reality is it may not be who
It sounds like there are some decent marketing activities going on, right? At face value, yes; but for marketing to be truly effective, you need to approach activities strategically, rather than by crossing tasks off a list. That’s the importance of a digital marketing strategy—it pulls together all of your
Every business needs customers, so turning away customers might feel like business suicide. But hard as it may be for business owners to hear: not everyone is your customer. Although it’s tempting to think that everyone needs what your business offers, that strategy rarely leads to long-term, sustainable success. Your
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