No pain, no gain for these middle school theater students
Earlier this year, I found myself in front of a group of middle school theater students, walking them through how to define a target audience
April 16, 2025
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How do you really know who your customer is?
Let’s face it—most of us think we want our business to cater to a broad audience, but that’s not always feasible, effective, or even desirable.
February 29, 2024
Do you have a real digital marketing strategy or a to-do list?
It sounds like there are some decent marketing activities going on, right? At face value, yes; but for marketing to be truly effective, you need
June 9, 2023
3 reasons why everyone is not your customer
Every business needs customers, so turning away customers might feel like business suicide. But hard as it may be for business owners to hear: not
January 19, 2023
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