Whether you’re looking for a place to eat, an auto mechanic, or a new accountant, one of the first things you do is Google. In most cases, the top results you’ll see (particularly on mobile) contain data from Google Business Profiles. Think of Google Business Profiles as the internet’s version
When it comes to building websites, it’s important to integrate SEO from the very beginning. Whether your goal is to establish a credible online presence or to generate organic leads, your site should be optimized. The SEO process includes back-end optimizations, adding metadata, researching relevant keywords, and keeping up a
Imagine a beautiful Saturday morning, full of sunshine and life. You slept well, had your favorite breakfast, and now you’re strolling through your local farmers’ market. You pass by seemingly endless stalls offering fruits, vegetables, and flowers. Several local bakers and craftsmen have tables full of homemade goods and treats.
“Running a small business” and “limited budget” are two phrases that typically go hand-in-hand. But how are you supposed to get your name out there when you can’t afford big billboards and glossy magazine ads? Here are 12 ideas we use for our clients (and our own business) to generate
If you’ve ever felt like marketing is a luxury only big corporations can afford, we’re here to debunk that myth. In fact, there are numerous cost-effective marketing strategies for small businesses that can yield significant results without burning a hole in your pocket. Here are 10 cost-effective marketing strategies for
“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love to bring on a marketer, but I don’t have the budget right now. Hopefully soon. What’s your advice for getting news of my new tool
I started Brighter Messaging out of a desire to help people who were saying things like, “I know I need to show up online, but I have no idea how to do it,” or “No one can find me on Google.” Reflecting on the last few years, I’d like to
Many businesses get their initial growth through referrals or word-of-mouth—a proven powerhouse for winning new business. In fact, some businesses run successfully on an organic flow of new customers for many years. At some point though, they decide they need to make a change. It happens for a variety of
Is the World Wide Web still the Wild Wild West for SEO marketers? During the early days of the internet, SEO felt a bit like an untamed frontier, with many SEO professionals trying to trick Google into pushing their prospects to the top. These days, however, Google and subject matter
Diving into the depths of digital marketing can sometimes feel like you’ve brought a snorkel to a scuba dive. As a small business owner, you may feel completely out of your depth and unsure where to begin. First, don’t worry—this is normal. Not every small business owner has a marketing
With the economy sending mixed signals and businesses feeling skittish, it’s natural to look for ways to cut costs in your business. Sometimes these efforts can yield positive results that make the business stronger in the long run. But hear me out—marketing spend isn’t the thing to reduce when business
The year is marching on madly, and I’m guessing that you have yet to touch some of your goals for the year. If improving your small business digital marketing strategy was on your list for 2023, you’ve come to the right place. The ever-changing landscape of digital marketing can feel
Sign up to receive our email updates. We promise only to contact you when we have something fruitful to share.