Our client, Blueline Simulations, started blogging in 2009—an impressive 15 years ago! After a bit of a hiatus from 2017-2020, Brighter Messaging was brought on board to start creating new blogs for the company at the end of 2021. We work closely with Blueline’s leadership team to gather content and
Is the World Wide Web still the Wild Wild West for SEO marketers? During the early days of the internet, SEO felt a bit like an untamed frontier, with many SEO professionals trying to trick Google into pushing their prospects to the top. These days, however, Google and subject matter
You’re having lunch with a friend. So far, she’s told you about the prize her kid won, the promotion she anticipates at work, the details of her new workout routine, and the intricate decision points that led to her choosing the new wallpaper for her dining room. Other than the
You need a full-service accounting firm for your small business. Instead of roaming the streets looking for one, I bet you start by searching online. Perhaps you read some Google reviews, crowd-source some recommendations on social media, check out the company’s LinkedIn to see if they’re legit, and browse through
Do you sometimes feel like Google knows more about what you want than even you do? We’re not even sure if this is tongue-in-cheek, but chances are that it does. With developments like artificial intelligence (AI), search engines are becoming increasingly sophisticated. Back in the day, being visible online was
A prospective client recently expressed some skepticism about blogging for business. He said that he doesn’t personally read blogs, ever, and wanted to know why I thought his company should invest in one. The conversation went something like this: Me: Do you ever Google stuff? Him: Sure, all the time.
Regardless of how long you’ve been in business and the type of business you’re in, building a website is a key pillar of sustainable digital marketing. And not just any website will do—you need to incorporate user-friendly website design that ensures a good user experience and optimizes content for search
“Should we be doing this?” That’s one of the most common questions clients ask me as they’re being barraged with various advertising and marketing opportunities. What they really want to know is, “How do I know what will work?” There are nearly innumerable ways to spend your marketing budget, and
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