Having a clear vision at the outset of nearly any activity is an absolute game-changer, no matter what you’re attempting. When the vision is clear, everyone involved becomes certain of what you’re trying to accomplish, and you gain a strong filter to help you make decisions. Put another way, the
Does your job title include any combination of Founder, Managing Director, Finance Director, Chief Operating Officer, HR Manager, AND Marketing Director? The reality is that many small businesses struggle to justify bringing in a dedicated marketing team within their budget, but they’re also struggling to grow the business. There comes
Whether you’re launching a new business or updating your long-standing online presence, you need some unifying themes that will be the platform for all messaging and internal decisions. A clearly defined target market and value proposition go a long way toward guiding all digital marketing and communication. Why does a
“Should we be doing this?” That’s one of the most common questions clients ask me as they’re being barraged with various advertising and marketing opportunities. What they really want to know is, “How do I know what will work?” There are nearly innumerable ways to spend your marketing budget, and
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