In the world of professional services—such as law, finance, and healthcare—clear and effective communication is key, and also highly regulated. Professionals in these fields operate within a complex regulatory landscape, and they must be vigilant about the communications they release publicly. Staying compliant while effectively marketing and communicating with clients
Who doesn’t love a good brand transformation? Perusing before and after images of a rebrand rarely reveals how much thought and work went into the change. If you’re considering rebranding your business, check out these lessons we’ve learned from helping our clients through the process. Why should you rebrand your
In the world of marketing, consistency is critical. That’s especially true when it comes to building a strong brand. Simply having a nice name and a pretty logo isn’t enough—the visual identity of your business encompasses so much more. Consistently presenting all elements in a cohesive manner across all touchpoints
Imagine a beautiful Saturday morning, full of sunshine and life. You slept well, had your favorite breakfast, and now you’re strolling through your local farmers’ market. You pass by seemingly endless stalls offering fruits, vegetables, and flowers. Several local bakers and craftsmen have tables full of homemade goods and treats.
“Running a small business” and “limited budget” are two phrases that typically go hand-in-hand. But how are you supposed to get your name out there when you can’t afford big billboards and glossy magazine ads? Here are 12 ideas we use for our clients (and our own business) to generate
If you’ve ever felt like marketing is a luxury only big corporations can afford, we’re here to debunk that myth. In fact, there are numerous cost-effective marketing strategies for small businesses that can yield significant results without burning a hole in your pocket. Here are 10 cost-effective marketing strategies for
Let’s face it—most of us think we want our business to cater to a broad audience, but that’s not always feasible, effective, or even desirable. We’ve given you three reasons why everyone is NOT your customer, so who IS your customer then? The reality is it may not be who
If you pay attention to marketing trends, you’ll hear lots of content marketers go on about personalization. For many companies, gathering customer data is paramount to connecting with those customers and understanding who they are. But being completely focused on marketing data can sometimes stop you from establishing genuine rapport
I started Brighter Messaging out of a desire to help people who were saying things like, “I know I need to show up online, but I have no idea how to do it,” or “No one can find me on Google.” Reflecting on the last few years, I’d like to
You know it’s important to communicate with your email audience regularly. You’re all set up with an email service provider (ESP) like ActiveCampaign. You’ve designed a gorgeous template. You’ve built a decent email list. Now, it’s time for the fun part—what do you actually send them? And how do you
Is the World Wide Web still the Wild Wild West for SEO marketers? During the early days of the internet, SEO felt a bit like an untamed frontier, with many SEO professionals trying to trick Google into pushing their prospects to the top. These days, however, Google and subject matter
Starting a new or small business can be both exhilarating and challenging. We know because we’ve been there! In the digital age, one of the most powerful tools you have at your disposal is communication with your audience. When it comes to cost-effective communication tactics for small and new businesses,
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