10 simple ways to build an email list from scratch
Time and time again, we see many small businesses struggling to get started with one of the most cost-effective marketing strategies out there: email marketing.
September 12, 2024
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Powerful email marketing stats every small business owner needs to know
If you think email marketing is for big businesses with even bigger budgets, think again. In fact, results from Sinch Mailjet’s Inbox Insights 2023 survey
August 8, 2024
12 ways to stand out and get your small business noticed online
Imagine, you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years
July 4, 2024
10 cost-effective marketing strategies every small business should try
If you’ve ever felt like marketing is a luxury only big corporations can afford, we’re here to debunk that myth. In fact, there are numerous
April 4, 2024
How to market your business on a budget
“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love
March 21, 2024
How to Promote a Service-Based Business: Dos and don’ts
Do you run a service-based business, like financial services, a law firm, in-home services, or consulting? If you offer services (especially business-to-business services) vs. products,
February 15, 2024
Avoid analysis paralysis: Use marketing data to build customer relationships
If you pay attention to marketing trends, you’ll hear lots of content marketers go on about personalization. For many companies, gathering customer data is paramount
December 26, 2023
Gmail & Yahoo have New Email Authentication Requirements: What senders need to know
Email giants Gmail and Yahoo recently announced updated guidelines for email senders, which set to take effect in early 2024. What were once commonly understood
November 16, 2023
Is email marketing still worth it? Let’s debunk the myths
You’ve heard the rumors. The whispers that email marketing has gone the way of the dodo, that it’s the ol’ Gen X-er forgotten among shiny
October 11, 2023
10 tips for best-practice email template design
Whether we’ll readily admit it or not, we all judge books by their covers, products by their packaging, and emails by their designs. If an
September 26, 2023
Email segmentation is the secret to successful email marketing
The secret to successful email marketing You send regular marketing emails to your database. Some people open your emails. Some people click on them. But
September 26, 2023
Does Email Marketing Work for Small Businesses?
In an era dominated by constantly evolving marketing strategies, small businesses often wonder if traditional email marketing can still make a significant impact. Does email
September 26, 2023
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