Imagine you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years developing your expertise. Successes with previous clients have enabled you to create powerful case studies. You’re confident that your knowledge and skills will impress prospects
You’ve heard the rumors. The whispers that email marketing has gone the way of the dodo, that it’s the Boomer forgotten among shiny social media campaigns and instant messaging apps. But email marketing is far from dead. In fact, it’s still one of the most potent weapons in your marketing
Who out there loves to receive automated marketing messages? (crickets…) I recently got a LinkedIn message from someone inviting me to subscribe to her newsletter for freelance writers. Sounds nice. Except I’m not a freelance writer. My LinkedIn profile makes that abundantly clear, so she obviously didn’t take the time
97% of marketers achieved success with their content marketing in 2023. As a small business owner and/or marketer, you know you need to get into this marketing magic called “content marketing.” “Start a blog!” you’re advised, so you set up a blog section on your website and get ChatGPT to
All of our content marketing packages include email marketing. It’s cost-effective (and just plain effective), offering an impressive return on investment (ROI) when done right. However, inundating your audience with excessive emails can lead to diminishing returns, including increased unsubscribe rates and decreased engagement. You can send an email with
ActiveCampaign and HubSpot are both popular, top-of-the-line customer relationship management (CRM) platforms that also offer sales and marketing automation features. Which is better for your business’ email marketing? The answer, inevitably, is: it depends (but, if you’re a small business, it’s probably Active Campaign). In this article, we‘ll compare the
Time and time again, we see many small businesses struggling to get started with one of the most cost-effective marketing strategies out there: email marketing. The challenge isn’t only sending the emails—it’s finding people to send them to. That’s where it’s helpful to know how to build an email list
If you think email marketing is for big businesses with even bigger budgets, think again. In fact, results from Sinch Mailjet’s Inbox Insights 2023 survey show email marketers at small-to-medium-sized businesses (SMBs) may even enjoy some unique advantages over larger competitors. Check out these small business email marketing stats to
If you’ve ever felt like marketing is a luxury only big corporations can afford, we’re here to debunk that myth. In fact, there are numerous cost-effective marketing strategies for small businesses that can yield significant results without burning a hole in your pocket. Here are 10 cost-effective marketing strategies for
“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love to bring on a marketer, but I don’t have the budget right now. Hopefully soon. What’s your advice for getting news of my new tool
Do you run a service-based business, like financial services, a law firm, in-home services, or consulting? If you offer services (especially business-to-business services) vs. products, your sales cycle is typically longer than someone clicking on a Facebook ad and buying all kinds of weird and wonderful products. (Anyone else getting
If you pay attention to marketing trends, you’ll hear lots of content marketers go on about personalization. For many companies, gathering customer data is paramount to connecting with those customers and understanding who they are. But being completely focused on marketing data can sometimes stop you from establishing genuine rapport
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