Topic: buyer personas

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everyone is not your customer, mismatched puzzle piece

3 reasons why everyone is not your customer

Every business needs customers, so turning away customers might feel like business suicide. But hard as it may be for business owners to hear: not everyone is your customer. Although it’s tempting to think that everyone needs what your business offers, that strategy rarely leads to long-term, sustainable success. Your

January 19, 2023

Bear Market(ing): What should you do during an economic downturn?

U.S. stocks have dropped as the market reacts to rising inflation and interest rates. All too often, we’ve seen small business owners approach marketing during an economic downturn by reducing their spending—but history shows that indiscriminate cost-cutting is a mistake. Take it from 405 CMOs and other marketing leaders. The

June 27, 2022

Topic: buyer personas

3 reasons why everyone is not your customer

Bear Market(ing): What should you do during an economic downturn?

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