Topic: brand identity

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JMH before after blog

Before & after brand refresh for John Merrill Homes

Have you ever felt like you could use an updated wardrobe? Maybe you’ve started a new corporate job and need some smart clothes? Perhaps you’ve started running and need more than one pair of shorts? Or you can’t wait to finally ditch the skinny jeans. In the same way, a

brand guide, black and white paper and notepad layout

What is a brand guide? Your small business needs one ASAP.

In the world of marketing, consistency is critical. That’s especially true when it comes to building a strong brand. Simply having a nice name and a pretty logo isn’t enough—the visual identity of your business encompasses so much more. Consistently presenting all elements in a cohesive manner across all touchpoints

how to choose stock images, empty frames on a wall

How to choose photos when first impressions are everything

Many entrepreneurs panic when it comes to selecting visuals for their brands. While some businesses lend themselves to stunning photos, other services can be challenging to represent with images. We’ve spent years learning how to choose stock images that represent even the least visually oriented businesses, and we’ve also worked

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