Topic: year-end

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year-end marketing review, clipboard and stethoscope

Here’s why a marketing review will make 2026 your best year yet

Every year, my health insurer requires an annual check-up of blood pressure, cholesterol, waist circumference, weight, and a bunch of other data points that help their underwriters and actuaries do all that complicated stuff they do to incentivize me to be healthier and reduce the claims they have to pay.

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