Topic: websites

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Do you need Terms of Use on your website?

Attorney Venus Liles gives the lowdown on the legalities and possible liabilities associated with website terms of use When creating a new website, considerations such as a visually-pleasing design, user-friendliness, informative content, conversion rate optimization, SEO tactics, lead tracking capabilities, and mobile responsiveness generally top the priority list. As for

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Why is website accessibility important?

While the internet is often referred to as a great equalizer, individual websites don’t always live up to that promise. When websites are designed with accessibility features, they help to break down barriers to interaction and communication that many people face in the physical world. Poorly designed websites, on the

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Top tips for a more user-friendly website design

Regardless of how long you’ve been in business and the type of business you’re in, building a website is a key pillar of sustainable digital marketing. And not just any website will do—you need to incorporate user-friendly website design that ensures a good user experience and optimizes content for search

search bar seo marketing tactics

SEO marketing tactics that get results

To achieve the objective of serving the user (and thus improving a website in the eyes of Google), SEO marketing experts are able to apply some best practices for search engine marketing. These tried-and-true SEO marketing tactics help organizations improve their visibility and ranking within the major search engines. Two

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What is SEO marketing?

Are you in the know when it comes to SEO? If not, you’ve come to the right place! This article gives you a quick SEO Marketing 101 to help inform your digital marketing efforts. So, first things first… What is SEO? SEO stands for “search engine optimization”, which is exactly

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Figuring Out What Matters: A framework for sustainable digital marketing

“Should we be doing this?” That’s one of the most common questions clients ask me as they’re being barraged with various advertising and marketing opportunities. What they really want to know is, “How do I know what will work?” There are nearly innumerable ways to spend your marketing budget, and

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