8 ways to build loyal customers through social media marketing
When people think about social media marketing, they often picture flashy ads or viral posts. But, as we’ve spoken about before, a post going viral
January 14, 2025
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Is going viral a good thing? Spoiler: not always
If you’ve ever asked a marketer, “Can you make my post go viral?” you’ve probably heard a long sigh. That’s because virality isn’t a strategy—it’s
December 5, 2024
Why social media ‘likes’ don’t translate to business success
It’s easy to fall in love with numbers that make us look successful. Who wouldn’t want 10,000 followers or a video that racks up 100,000
November 27, 2024
Don’t Build Your House on Rented Land: How to think about social media in your marketing strategy
Facebook, Pinterest, Instagram, LinkedIn, TikTok, X—no matter where you look, social media is everywhere. It might feel like a must-have in your digital marketing strategy,
November 7, 2024
Crib notes for understanding the different needs of your customers
I’m currently dealing with a tricky customer. She wants everything on her terms, and she wants it all NOW! Except when she doesn’t, in which
August 29, 2024
12 ways to stand out and get your small business noticed online
Imagine, you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years
July 4, 2024
8 things to consider when rebranding your business
Who doesn’t love a good brand transformation? Perusing before and after images of a rebrand rarely reveals how much thought and work went into the
June 13, 2024
It’s Time to Shine Online: Here’s exactly how we audit your online presence
Let’s get one thing straight: these days, your online presence isn’t only about having a fancy website or a few spray-and-pray social media profiles. It’s
April 11, 2024
10 cost-effective marketing strategies every small business should try
If you’ve ever felt like marketing is a luxury only big corporations can afford, we’re here to debunk that myth. In fact, there are numerous
April 4, 2024
4 things you need to know about the new LinkedIn algorithm changes
While we always advocate authenticity over being a slave to an algorithm, it is important to stay up-to-date with platform changes so that you can
March 28, 2024
How to market your business on a budget
“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love
March 21, 2024
How to Promote a Service-Based Business: Dos and don’ts
Do you run a service-based business, like financial services, a law firm, in-home services, or consulting? If you offer services (especially business-to-business services) vs. products,
February 15, 2024
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