LinkedIn is Becoming a Top Source for AI: Here’s how you can show up
LinkedIn is a key source for AI search. Here’s how small businesses can use content to show up when customers ask AI for recommendations.
August 21, 2026
LinkedIn is a key source for AI search. Here’s how small businesses can use content to show up when customers ask AI for recommendations.
Learn how to market a service business on social media with 10 practical strategies to build trust, showcase expertise, attract leads, and grow your client base.
Digital marketing for service-based businesses requires a different approach than selling products online. Do you run a service-based business, like financial services, a law firm, in-home services, or consulting? If you offer services (especially business-to-business services) vs. products, your sales cycle is typically longer than someone clicking on a Facebook
Earlier this year, Sprout Social dropped their 2025 Content Benchmarks Report, which analyzed nearly 3 billion social posts from over 1 million public profiles. Their opening line was a bold statement in an industry that usually tells you to do more: “Dear social media teams, it’s time to start posting
When you’re a small business owner watching every dollar, paid ads can feel like throwing money into a black hole. One month, you’re getting leads; the next, crickets. Meanwhile, your organic blog post from six months ago is still bringing in traffic. So, should you focus on organic content? Or
Imagine you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years developing your expertise. Successes with previous clients have enabled you to create powerful case studies. You’re confident that your knowledge and skills will impress prospects
“I haven’t got any leads or made any sales on social media.” “No one likes my posts.” “What’s the point?” Sound familiar? As a small business, you know you need to have a presence on social media. But, especially in professional services, it often seems pointless to show up every
A client recently sent us a Facebook post claiming that Meta admitted to shadow-banning posts with logos in images. We dug around and found no official confirmation. But it did get us thinking about the role of social media, organic social media in particular, and what businesses can (and can’t)
When people think about social media marketing, they often picture flashy ads or viral posts. But, as we’ve spoken about before, a post going viral isn’t always a good thing. The real value in social media marketing lies in building an engaged following over time—quality, not quantity. If you can
If you’ve ever asked a marketer, “Can you make my post go viral?” you’ve probably heard a long sigh. That’s because virality isn’t a strategy—it’s a fluke. Viral moments are like fireworks: bright, loud, and over in a flash. They’re exciting, but they leave you with a hot-smokin’ mess to
It’s easy to fall in love with numbers that make us look successful. Who wouldn’t want 10,000 followers or a video that racks up 100,000 views? But those social media vanity metrics don’t always tell the whole story. When a custom home builder client came to us for help with
Facebook, Pinterest, Instagram, LinkedIn, TikTok, X—no matter where you look, social media is everywhere. It might feel like a must-have in your digital marketing strategy, but there’s an old adage worth remembering: don’t build your house on rented land. Social platforms can help build your business, but they’re not the
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