Marketing a service-based business may feel intimidating, but here’s the truth: it doesn’t require expensive magazine spreads, a magic wand, or a top-secret strategy from the execs at Ogilvy. In fact, it’s often the simplest tactics that yield the best results. Here’s a little secret: the best way to market
Internal link building is one of the lowest-hanging fruits for small business SEO. You have control of your website and its content, so implementing an internal link-building strategy is generally within reach. There are also some new tools out there to help you with internal linking, like LinkStorm. We recently
You need a full-service accounting firm for your small business. Instead of roaming the streets looking for one, I bet you start by searching online. Perhaps you read some Google reviews, crowd-source some recommendations on social media, check out the company’s LinkedIn to see if they’re legit, and browse through
The keyboard warrior: a much-feared Karen hiding behind the safety of the keyboard who, instead of facing real-life conflict, turns to the removed environment of the internet to cast aspersions on your well-meaning company. Even if the feedback is constructive and helpful, the criticism is now out there for everyone
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