Topic: personalization

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Email segmentation is the secret to successful email marketing

The secret to successful email marketing You send regular marketing emails to your database. Some people open your emails. Some people click on them. But how can you improve these numbers? We’ll just spit it out: send people exactly what they want to see with email segmentation. What are email

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Regardless of your business size and budget, personalization pays off

Are you using people’s names in the subject lines of your email marketing campaigns? Good, because everyone else is too. Digital technology is dramatically changing the way that we consume and communicate. Consumers increasingly expect to feel that brands are truly listening to them, understanding them, and paying attention to

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