Digital marketing for service-based businesses requires a different approach than selling products online. Do you run a service-based business, like financial services, a law firm, in-home services, or consulting? If you offer services (especially business-to-business services) vs. products, your sales cycle is typically longer than someone clicking on a Facebook
If you’re reading this, you’ve likely already come to the conclusion that you need a new website. However, finding the right website developer to bring your vision to life will make or break the project. How do you choose a quality website developer for your small business? With numerous options
Short answer (we seem to say this a lot): It depends on your business. But let’s be honest; “it depends” doesn’t help much when you’re staring at a shrinking budget and trying to figure out whether you should post more on LinkedIn, hire an SEO consultant, or finally run that
Imagine you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years developing your expertise. Successes with previous clients have enabled you to create powerful case studies. You’re confident that your knowledge and skills will impress prospects
Writing a book is only one step in the process of becoming a successful business author—learning how to market a business book is a whole other process that many writers overlook. Regardless of whether you are working with a major trade publisher, indie house, or self-publishing, you’ll need an effective
In our line of work, we look at a lot of websites. And after a while, we start spotting the same red flags again and again—signs that tell us a site isn’t doing its job, or worse, is turning people away. Some of these mistakes are obvious. Others are sneaky.
Goldman Sachs just released the results of their national survey for small businesses, which gives us some insights into what other small business owners are thinking about the economy and business landscape. In short, the results present a good mix of optimism with a side of “we’ve got work to
A client recently sent us a Facebook post claiming that Meta admitted to shadow-banning posts with logos in images. We dug around and found no official confirmation. But it did get us thinking about the role of social media, organic social media in particular, and what businesses can (and can’t)
When people think about social media marketing, they often picture flashy ads or viral posts. But, as we’ve spoken about before, a post going viral isn’t always a good thing. The real value in social media marketing lies in building an engaged following over time—quality, not quantity. If you can
Unlike a trendy product or an easy-to-sell gadget, content marketing for professional services doesn’t mean pushing an oversized water bottle that inexplicably flies off store shelves. In professional services, you’re marketing your own expertise, which means building trust, showcasing knowledge in a way laypeople can understand, and addressing specific client
Facebook, Pinterest, Instagram, LinkedIn, TikTok, X—no matter where you look, social media is everywhere. It might feel like a must-have in your digital marketing strategy, but there’s an old adage worth remembering: don’t build your house on rented land. Social platforms can help build your business, but they’re not the
“Blogging is dead.” Now there’s a line people love to throw around. A look at Google Trends reveals that people have been asking the question “is blogging dead?” for years. But blogs are still here. And you’re reading one right now. Blogging has been around for over 30 years, going
Sign up to receive our email updates. We promise only to contact you when we have something fruitful to share.