Imagine you’ve just launched a new consulting firm that offers specialized services to growing businesses in your region. You’ve invested countless hours over the years developing your expertise. Successes with previous clients have enabled you to create powerful case studies. You’re confident that your knowledge and skills will impress prospects
Earlier this year, I found myself in front of a group of middle school theater students, walking them through how to define a target audience and value proposition for a small business. It was part of a cool project—the kids were creating commercials for small businesses in Holly Springs. They
Goldman Sachs just released the results of their national survey for small businesses, which gives us some insights into what other small business owners are thinking about the economy and business landscape. In short, the results present a good mix of optimism with a side of “we’ve got work to
As a small business owner, you know that you have a brand, and you know that you need to market it. Slip your CMO (Chief Marketing Officer) hat on for a moment, and let’s consider the brand strategy vs marketing strategy. Do they overlap at all? If so, how? TL;DR
When most people talk about content marketing, they make it sound like a golden ticket. Throw out some blog posts, videos, and white papers, and watch the leads roll in. But anyone who’s been in the game for a while knows that’s not how it works. Marketers need to understand
Marketing is one of those things that small business owners know they need but often struggle to execute effectively. You might have tried handling it yourself, delegating it to an overworked employee, or even hiring someone in-house…only to realize that marketing is a full-time job for a team and requires
97% of marketers achieved success with their content marketing in 2023. As a small business owner and/or marketer, you know you need to get into this marketing magic called “content marketing.” “Start a blog!” you’re advised, so you set up a blog section on your website and get ChatGPT to
It’s easy to fall in love with numbers that make us look successful. Who wouldn’t want 10,000 followers or a video that racks up 100,000 views? But those social media vanity metrics don’t always tell the whole story. When a custom home builder client came to us for help with
Content marketing: it’s what we believe in, and what we do for our clients. So, what’s all the fuss about? Well, the real power of content marketing goes beyond sending a bunch of words, images, and videos into the digisphere—it’s a way to build trust, credibility, and brand authority in
Snacks packed? Playlist prepared? Gas in the tank? Yes, it’s time for a road trip! But before you hit the open road, let’s talk about the most important part: where are you headed? Sure, there may be detours and diversions along the way, but any good road trip begins with
I’m currently dealing with a tricky customer. She wants everything on her terms, and she wants it all NOW! Except when she doesn’t, in which case she’ll let you know too. She may only be four months old, but this little one has no qualms about airing her grievances with
Marketing a service-based business may feel intimidating, but here’s the truth: it doesn’t require expensive magazine spreads, a magic wand, or a top-secret strategy from the execs at Ogilvy. In fact, it’s often the simplest tactics that yield the best results. Here’s a little secret: the best way to market
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