Every year, my health insurer requires an annual check-up of blood pressure, cholesterol, waist circumference, weight, and a bunch of other data points that help their underwriters and actuaries do all that complicated stuff they do to incentivize me to be healthier and reduce the claims they have to pay.
Earlier this year, Sprout Social dropped their 2025 Content Benchmarks Report, which analyzed nearly 3 billion social posts from over 1 million public profiles. Their opening line was a bold statement in an industry that usually tells you to do more: “Dear social media teams, it’s time to start posting
Open any marketing analytics dashboard, and you’re bombarded with numbers, from clicks to impressions, bounce rates, and conversions. With all these numbers to track, it’s easy to get lost or focus on the wrong figures. But if you want to see real growth from your content, you need to cut
If you’ve ever asked a marketer, “Can you make my post go viral?” you’ve probably heard a long sigh. That’s because virality isn’t a strategy—it’s a fluke. Viral moments are like fireworks: bright, loud, and over in a flash. They’re exciting, but they leave you with a hot-smokin’ mess to
It’s easy to fall in love with numbers that make us look successful. Who wouldn’t want 10,000 followers or a video that racks up 100,000 views? But those social media vanity metrics don’t always tell the whole story. When a custom home builder client came to us for help with
Snacks packed? Playlist prepared? Gas in the tank? Yes, it’s time for a road trip! But before you hit the open road, let’s talk about the most important part: where are you headed? Sure, there may be detours and diversions along the way, but any good road trip begins with
We’ve touched on various marketing metrics and conversions to monitor in order to get the most out of your marketing budget. Now we’re looking away from the core website to all of the other places your business shows up online. Below are some social marketing metrics that you don’t want
In gambling, sometimes good guesses with a little beginner’s luck can have you winning big. But what happens when the luck wears off? Too often, people keep throwing money on the table, just to realize their winnings have all dwindled away, with nothing to take home. Sadly, we see business
Pursuing a website marketing strategy without properly monitoring your efforts can be a futile effort, costing your company hard-earned dollars and missed opportunities.
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