Topic: marketing budget

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market your business on a budget, Podcast recap

How to market your business on a budget

“I am building my own business in the B2B space. I’ve built most of my product myself, and I’m almost ready to launch. I’d love to bring on a marketer, but I don’t have the budget right now. Hopefully soon. What’s your advice for getting news of my new tool

piggy bank with coins falling out

Here’s what happens when you cut your marketing budget during a recession

With the economy sending mixed signals and businesses feeling skittish, it’s natural to look for ways to cut costs in your business. Sometimes these efforts can yield positive results that make the business stronger in the long run. But hear me out—marketing spend isn’t the thing to reduce when business

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