You’ve heard the rumors. The whispers that email marketing has gone the way of the dodo, that it’s the Boomer forgotten among shiny social media campaigns and instant messaging apps. But email marketing is far from dead. In fact, it’s still one of the most potent weapons in your marketing
Time and time again, we see many small businesses struggling to get started with one of the most cost-effective marketing strategies out there: email marketing. The challenge isn’t only sending the emails—it’s finding people to send them to. That’s where it’s helpful to know how to build an email list
If you think email marketing is for big businesses with even bigger budgets, think again. In fact, results from Sinch Mailjet’s Inbox Insights 2023 survey show email marketers at small-to-medium-sized businesses (SMBs) may even enjoy some unique advantages over larger competitors. Check out these small business email marketing stats to
You’re diligently working on landing a major client for your business. After weeks of negotiations, you’re finally ready to send the detailed proposal via email. You told them they’d have it by 5 pm. It’s 4:55! In the rush, you accidentally include a typo in the client’s name and forget
Some business owners and entrepreneurs seem to be able to do it all—run a successful company, speak at events, publish blogs and social posts, AND write a business book on the side. How do they do it? Well, here’s their secret—they don’t do it alone. They’re hiring a ghostwriter to
You know it’s important to communicate with your email audience regularly. You’re all set up with an email service provider (ESP) like ActiveCampaign. You’ve designed a gorgeous template. You’ve built a decent email list. Now, it’s time for the fun part—what do you actually send them? And how do you
Starting a new or small business can be both exhilarating and challenging. We know because we’ve been there! In the digital age, one of the most powerful tools you have at your disposal is communication with your audience. When it comes to cost-effective communication tactics for small and new businesses,
Email marketing has proven to be a cornerstone of successful digital marketing strategies. However, if you want to send a campaign that drives results, you’re going to need to plan out a few things in advance. What are the steps for sending an email to your list for marketing purposes?
UNSUBSCRIBE: the word no email marketer wants to hear. With people becoming more protective over what lands in their busy inboxes, can the age-old email marketing strategy survive in the coming years of digital marketing? If done right, the answer is yes. While other marketing trends come and go, effective
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