Topic: customer experience

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Crib notes for understanding the different needs of your customers

I’m currently dealing with a tricky customer. She wants everything on her terms, and she wants it all NOW! Except when she doesn’t, in which case she’ll let you know too. She may only be four months old, but this little one has no qualms about airing her grievances with

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Seal the deal by removing friction from the customer journey

I needed a new fence in my yard, so I reached out to six different companies. Two of them never bothered to respond, two set up appointments but ghosted me when the time came, and two actually showed up to provide a quote. Those two companies made the entire process

marketing misalignment, pyramid of money

Marketing Misalignment: When the message doesn’t match the experience

Many of us will remember the 2017 incident of a passenger being forcibly removed (and injured in the process) from an overbooked United Airlines flight. The airline’s initial response was to blame the passenger, which contradicted its marketing message of putting customers first. The clips went viral, and United faced

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